ANALYSIS OF THE DETERMINANTS OF CONSUMER DECISIONS IN PURCHASING HALAL BEAUTY PRODUCTS

ANALYSIS OF THE DETERMINANTS OF CONSUMER DECISIONS IN PURCHASING HALAL BEAUTY PRODUCTS

Halal beauty products have now begun to attract the attention of the Muslim community in Indonesia, but it does not necessarily show that consumers of halal beauty products prioritize halal products, because there are other factors that can affect purchasing decisions. The purpose of this study is t...

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Bibliographic Details
Main Authors: Eritrina Rizki Chairani, Qurtubi, Imam Djati Widodo, Rahma Fariza
Format: Article
Language:English
Published: UIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering Department 2022-07-01
Series:Journal of Industrial Engineering and Halal Industries
Subjects:
halal awareness and concern
halal beauty products
purchasing decisions
sem-pls
Online Access:https://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/3525
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