The apparent charm of glocalisation. Polish Netflix and politics of representation

In this article Netflix is presented in the context of its global and glocal activities in Polish media market. Glocalisation is understood as local execution of global interests. Author regards Netflix Originals—productions identified by the streaming giant’s logo—as glocal strategy that creates sp...

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Main Author: Kamil Walczak
Format: Article
Language:English
Published: Wydawnictwo Uniwersytetu Wrocławskiego 2025-04-01
Series:Acta Universitatis Wratislaviensis. Prace Kulturoznawcze
Subjects:
Online Access:https://wuwr.pl/pkult/article/view/17936
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author Kamil Walczak
author_facet Kamil Walczak
author_sort Kamil Walczak
collection DOAJ
description In this article Netflix is presented in the context of its global and glocal activities in Polish media market. Glocalisation is understood as local execution of global interests. Author regards Netflix Originals—productions identified by the streaming giant’s logo—as glocal strategy that creates specific criteria of representation. Analysis of Polish Netflix Originals enables locating inconsistencies, falsehoods and doubtful interpretations of local identity, including the identity of the members of the LGBT community. In order to better understand and problematise key issues of representation two paradoxical terms are introduced: exotic domestication and universal particularity.
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series Acta Universitatis Wratislaviensis. Prace Kulturoznawcze
spelling doaj-art-0de5df6c098942b7b92af6256aec4fa62025-08-20T03:21:56ZengWydawnictwo Uniwersytetu WrocławskiegoActa Universitatis Wratislaviensis. Prace Kulturoznawcze0860-66682957-24012025-04-01283435610.19195/0860-6668.28.3.419706The apparent charm of glocalisation. Polish Netflix and politics of representationKamil Walczakhttps://orcid.org/0000-0002-1538-0187In this article Netflix is presented in the context of its global and glocal activities in Polish media market. Glocalisation is understood as local execution of global interests. Author regards Netflix Originals—productions identified by the streaming giant’s logo—as glocal strategy that creates specific criteria of representation. Analysis of Polish Netflix Originals enables locating inconsistencies, falsehoods and doubtful interpretations of local identity, including the identity of the members of the LGBT community. In order to better understand and problematise key issues of representation two paradoxical terms are introduced: exotic domestication and universal particularity.https://wuwr.pl/pkult/article/view/17936netflixglobalisationglocalisationrepresentationpolish cinema
spellingShingle Kamil Walczak
The apparent charm of glocalisation. Polish Netflix and politics of representation
Acta Universitatis Wratislaviensis. Prace Kulturoznawcze
netflix
globalisation
glocalisation
representation
polish cinema
title The apparent charm of glocalisation. Polish Netflix and politics of representation
title_full The apparent charm of glocalisation. Polish Netflix and politics of representation
title_fullStr The apparent charm of glocalisation. Polish Netflix and politics of representation
title_full_unstemmed The apparent charm of glocalisation. Polish Netflix and politics of representation
title_short The apparent charm of glocalisation. Polish Netflix and politics of representation
title_sort apparent charm of glocalisation polish netflix and politics of representation
topic netflix
globalisation
glocalisation
representation
polish cinema
url https://wuwr.pl/pkult/article/view/17936
work_keys_str_mv AT kamilwalczak theapparentcharmofglocalisationpolishnetflixandpoliticsofrepresentation
AT kamilwalczak apparentcharmofglocalisationpolishnetflixandpoliticsofrepresentation