The Factors Affecting the Development of Advertising through Social Media to Influence the Sport Product Customers’ Behavior Intentions
Purpose: Social media has influenced individuals' need for interpersonal interactions. The study was conducted to identify and prioritize the factors affecting advertising development through social media to control customers' intentions for sports products.Methodology: The research method...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2024-02-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_7623_b03ff124c74dd5a1ef0c08ad0247aa49.pdf |
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