The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series
This paper analyzes key changes brought by video streaming services, with a specific focus on Netflix, in the realm of television series. Through the lens of technological determinism, media ecology theories, and the Toronto School of Communication Theory, transformations in the production, distribu...
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| Format: | Article |
| Language: | Bosnian |
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University of Tuzla, Faculty of Humanities and Social Sciences
2025-06-01
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| Series: | Društvene i Humanističke Studije |
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| Online Access: | http://dhs.ff.untz.ba/index.php/home/article/view/17097 |
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| author | Ilija Milosavljević Nataša Simeunović Bajić |
| author_facet | Ilija Milosavljević Nataša Simeunović Bajić |
| author_sort | Ilija Milosavljević |
| collection | DOAJ |
| description | This paper analyzes key changes brought by video streaming services, with a specific focus on Netflix, in the realm of television series. Through the lens of technological determinism, media ecology theories, and the Toronto School of Communication Theory, transformations in the production, distribution, and consumption of serial content are explored. The paper highlights how digital distribution has reshaped the geographic and temporal boundaries of traditional television, enabling global access and personalized algorithm-based recommendations. Changes have also emerged in production, where high-budget series and new narrative formats have become the standard. Finally, the study explores the impact of streaming on audience behavior, including binge-watching practices and the creation of globally recognizable cultural products. The paper concludes that these changes have transformed not only the media landscape but also social practices related to series consumption, indicating a continuous process of evolution that warrants further investigation. |
| format | Article |
| id | doaj-art-0d616b25016f4403bafec20ddfd12e2a |
| institution | DOAJ |
| issn | 2490-3604 2490-3647 |
| language | Bosnian |
| publishDate | 2025-06-01 |
| publisher | University of Tuzla, Faculty of Humanities and Social Sciences |
| record_format | Article |
| series | Društvene i Humanističke Studije |
| spelling | doaj-art-0d616b25016f4403bafec20ddfd12e2a2025-08-20T03:13:07ZbosUniversity of Tuzla, Faculty of Humanities and Social SciencesDruštvene i Humanističke Studije2490-36042490-36472025-06-01101(27)76378410.51558/2490-3647.2025.10.1.7631053The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television SeriesIlija Milosavljević0Nataša Simeunović Bajić1University of Niš Faculty of PhilosophyUniversity of Niš Faculty of PhilosophyThis paper analyzes key changes brought by video streaming services, with a specific focus on Netflix, in the realm of television series. Through the lens of technological determinism, media ecology theories, and the Toronto School of Communication Theory, transformations in the production, distribution, and consumption of serial content are explored. The paper highlights how digital distribution has reshaped the geographic and temporal boundaries of traditional television, enabling global access and personalized algorithm-based recommendations. Changes have also emerged in production, where high-budget series and new narrative formats have become the standard. Finally, the study explores the impact of streaming on audience behavior, including binge-watching practices and the creation of globally recognizable cultural products. The paper concludes that these changes have transformed not only the media landscape but also social practices related to series consumption, indicating a continuous process of evolution that warrants further investigation.http://dhs.ff.untz.ba/index.php/home/article/view/17097streaming servicesnetflixtelevision seriesdigital distributionalgorithmsmedia productionbinge-watchingtechnological determinism |
| spellingShingle | Ilija Milosavljević Nataša Simeunović Bajić The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series Društvene i Humanističke Studije streaming services netflix television series digital distribution algorithms media production binge-watching technological determinism |
| title | The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series |
| title_full | The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series |
| title_fullStr | The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series |
| title_full_unstemmed | The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series |
| title_short | The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series |
| title_sort | impact of netflix and video streaming services on changes in distribution production and audience of television series |
| topic | streaming services netflix television series digital distribution algorithms media production binge-watching technological determinism |
| url | http://dhs.ff.untz.ba/index.php/home/article/view/17097 |
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