The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series

This paper analyzes key changes brought by video streaming services, with a specific focus on Netflix, in the realm of television series. Through the lens of technological determinism, media ecology theories, and the Toronto School of Communication Theory, transformations in the production, distribu...

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Main Authors: Ilija Milosavljević, Nataša Simeunović Bajić
Format: Article
Language:Bosnian
Published: University of Tuzla, Faculty of Humanities and Social Sciences 2025-06-01
Series:Društvene i Humanističke Studije
Subjects:
Online Access:http://dhs.ff.untz.ba/index.php/home/article/view/17097
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author Ilija Milosavljević
Nataša Simeunović Bajić
author_facet Ilija Milosavljević
Nataša Simeunović Bajić
author_sort Ilija Milosavljević
collection DOAJ
description This paper analyzes key changes brought by video streaming services, with a specific focus on Netflix, in the realm of television series. Through the lens of technological determinism, media ecology theories, and the Toronto School of Communication Theory, transformations in the production, distribution, and consumption of serial content are explored. The paper highlights how digital distribution has reshaped the geographic and temporal boundaries of traditional television, enabling global access and personalized algorithm-based recommendations. Changes have also emerged in production, where high-budget series and new narrative formats have become the standard. Finally, the study explores the impact of streaming on audience behavior, including binge-watching practices and the creation of globally recognizable cultural products. The paper concludes that these changes have transformed not only the media landscape but also social practices related to series consumption, indicating a continuous process of evolution that warrants further investigation.
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issn 2490-3604
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language Bosnian
publishDate 2025-06-01
publisher University of Tuzla, Faculty of Humanities and Social Sciences
record_format Article
series Društvene i Humanističke Studije
spelling doaj-art-0d616b25016f4403bafec20ddfd12e2a2025-08-20T03:13:07ZbosUniversity of Tuzla, Faculty of Humanities and Social SciencesDruštvene i Humanističke Studije2490-36042490-36472025-06-01101(27)76378410.51558/2490-3647.2025.10.1.7631053The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television SeriesIlija Milosavljević0Nataša Simeunović Bajić1University of Niš Faculty of PhilosophyUniversity of Niš Faculty of PhilosophyThis paper analyzes key changes brought by video streaming services, with a specific focus on Netflix, in the realm of television series. Through the lens of technological determinism, media ecology theories, and the Toronto School of Communication Theory, transformations in the production, distribution, and consumption of serial content are explored. The paper highlights how digital distribution has reshaped the geographic and temporal boundaries of traditional television, enabling global access and personalized algorithm-based recommendations. Changes have also emerged in production, where high-budget series and new narrative formats have become the standard. Finally, the study explores the impact of streaming on audience behavior, including binge-watching practices and the creation of globally recognizable cultural products. The paper concludes that these changes have transformed not only the media landscape but also social practices related to series consumption, indicating a continuous process of evolution that warrants further investigation.http://dhs.ff.untz.ba/index.php/home/article/view/17097streaming servicesnetflixtelevision seriesdigital distributionalgorithmsmedia productionbinge-watchingtechnological determinism
spellingShingle Ilija Milosavljević
Nataša Simeunović Bajić
The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series
Društvene i Humanističke Studije
streaming services
netflix
television series
digital distribution
algorithms
media production
binge-watching
technological determinism
title The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series
title_full The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series
title_fullStr The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series
title_full_unstemmed The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series
title_short The Impact of Netflix and Video Streaming Services on Changes in Distribution, Production, and Audience of Television Series
title_sort impact of netflix and video streaming services on changes in distribution production and audience of television series
topic streaming services
netflix
television series
digital distribution
algorithms
media production
binge-watching
technological determinism
url http://dhs.ff.untz.ba/index.php/home/article/view/17097
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