The motivation behind Egyptian youth subscription to video on demand services and excessive use: a case study on WATCH iT!
<p>With the rising competition in the subscription video on demand (SVoD) services market, the services’ providers are trying to elevate the services they offer. In this context, this study aims to explore the individuals’ psychological factors, motives, perceived ease of use, and perceived us...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy Publishing Center
2024-08-01
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| Series: | Insights into Language, Culture and Communication |
| Online Access: | http://apc.aast.edu/ojs/index.php/ILCC/article/view/867 |
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