Perception of commercial advertising by generations Y and Z
Generations Y and Z make up a significant share of consumers, so businesses need to adapt their advertising strategies and communication methods to the characteristics of each generation. The purpose of the paper is to investigate the differences in the perception of commercial advertising by genera...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ural State University of Economics
2024-11-01
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| Series: | Управленец |
| Subjects: | |
| Online Access: | https://upravlenets.usue.ru/en/issues-2024/1712 |
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