Evolución y efectividad de las estrategias publicitarias: Su impacto en el posicionamiento de marca

Evolución y efectividad de las estrategias publicitarias: Su impacto en el posicionamiento de marca

This article aims to explore how advertising strategies have evolved and been effective, as well as to understand their impact on brand positioning and their influential role in the perception, recognition, and effective positioning of brands in a market that has been constantly transforming, presen...

Full description

Saved in:
Bibliographic Details
Main Authors: Juan Gabriel Bocota Tamaran, Paula Andrea Carrero Jerez, Jerson Alexander Carmona Vargas
Format: Article
Language:English
Published: Fundación de Estudios Superiores Comfanorte 2025-04-01
Series:Mundo Fesc
Subjects:
posicionamiento
marca
publicidad
marketing
evolución
Online Access:https://www.fesc.edu.co/Revistas/OJS/index.php/convicciones/article/view/1710
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items