Assessing food retail competitors with a multi-criteria GIS-based method
Given the importance of competition in the retail sector, this research builds on spatial interaction theory to develop the competition index (CI). For this, geographic information systems (GIS) and the analytic hierarchy process (AHP) were used. AHP results reveal that key factors to assess competi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitat Politècnica de València
2018-06-01
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| Series: | Economía Agraria y Recursos Naturales |
| Subjects: | |
| Online Access: | https://polipapers.upv.es/index.php/EARN/article/view/8992 |
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| _version_ | 1846094029947666432 |
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| author | Norat Roig-Tierno Amparo Baviera-Puig Juan Buitrago-Vera Carmen Escriba-Perez |
| author_facet | Norat Roig-Tierno Amparo Baviera-Puig Juan Buitrago-Vera Carmen Escriba-Perez |
| author_sort | Norat Roig-Tierno |
| collection | DOAJ |
| description | Given the importance of competition in the retail sector, this research builds on spatial interaction theory to develop the competition index (CI). For this, geographic information systems (GIS) and the analytic hierarchy process (AHP) were used. AHP results reveal that key factors to assess competitors relate to location and branding. The proposed method was tested by evaluating 45 supermarkets in the city of Castellón (Spain). Using this method, sales targets can be adapted to each outlet’s individual circumstances. |
| format | Article |
| id | doaj-art-0d1b77c2468545c2ac9b95069984b3a3 |
| institution | Kabale University |
| issn | 1578-0732 2174-7350 |
| language | English |
| publishDate | 2018-06-01 |
| publisher | Universitat Politècnica de València |
| record_format | Article |
| series | Economía Agraria y Recursos Naturales |
| spelling | doaj-art-0d1b77c2468545c2ac9b95069984b3a32025-01-02T15:30:55ZengUniversitat Politècnica de ValènciaEconomía Agraria y Recursos Naturales1578-07322174-73502018-06-0118152210.7201/earn.2018.01.015640Assessing food retail competitors with a multi-criteria GIS-based methodNorat Roig-Tierno0Amparo Baviera-Puig1https://orcid.org/0000-0002-2258-1155Juan Buitrago-Vera2Carmen Escriba-Perez3Universitat Politècnica de ValènciaUniversitat Politècnica de ValènciaUniversitat Politècnica de ValènciaUniversitat Politècnica de ValènciaGiven the importance of competition in the retail sector, this research builds on spatial interaction theory to develop the competition index (CI). For this, geographic information systems (GIS) and the analytic hierarchy process (AHP) were used. AHP results reveal that key factors to assess competitors relate to location and branding. The proposed method was tested by evaluating 45 supermarkets in the city of Castellón (Spain). Using this method, sales targets can be adapted to each outlet’s individual circumstances.https://polipapers.upv.es/index.php/EARN/article/view/8992analytical hierarchy process (ahp)benchmarking among supermarketgeographic information systems (gis)multi-criteria decisiongeocompetitors |
| spellingShingle | Norat Roig-Tierno Amparo Baviera-Puig Juan Buitrago-Vera Carmen Escriba-Perez Assessing food retail competitors with a multi-criteria GIS-based method Economía Agraria y Recursos Naturales analytical hierarchy process (ahp) benchmarking among supermarket geographic information systems (gis) multi-criteria decision geocompetitors |
| title | Assessing food retail competitors with a multi-criteria GIS-based method |
| title_full | Assessing food retail competitors with a multi-criteria GIS-based method |
| title_fullStr | Assessing food retail competitors with a multi-criteria GIS-based method |
| title_full_unstemmed | Assessing food retail competitors with a multi-criteria GIS-based method |
| title_short | Assessing food retail competitors with a multi-criteria GIS-based method |
| title_sort | assessing food retail competitors with a multi criteria gis based method |
| topic | analytical hierarchy process (ahp) benchmarking among supermarket geographic information systems (gis) multi-criteria decision geocompetitors |
| url | https://polipapers.upv.es/index.php/EARN/article/view/8992 |
| work_keys_str_mv | AT noratroigtierno assessingfoodretailcompetitorswithamulticriteriagisbasedmethod AT amparobavierapuig assessingfoodretailcompetitorswithamulticriteriagisbasedmethod AT juanbuitragovera assessingfoodretailcompetitorswithamulticriteriagisbasedmethod AT carmenescribaperez assessingfoodretailcompetitorswithamulticriteriagisbasedmethod |