A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment

A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment

Responding to customer needs is important for business success. Quality function deployment provides systematic procedures for converting customer needs into technical requirements to ensure maximum customer satisfaction. The existing literature mainly focuses on the achievement of maximum customer...

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Bibliographic Details
Main Authors: Liang-Hsuan Chen, Cheng-Nien Chen
Format: Article
Language:English
Published: Wiley 2014-01-01
Series:Journal of Applied Mathematics
Online Access:http://dx.doi.org/10.1155/2014/594150
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