A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment
Responding to customer needs is important for business success. Quality function deployment provides systematic procedures for converting customer needs into technical requirements to ensure maximum customer satisfaction. The existing literature mainly focuses on the achievement of maximum customer...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Wiley
2014-01-01
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| Series: | Journal of Applied Mathematics |
| Online Access: | http://dx.doi.org/10.1155/2014/594150 |
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| _version_ | 1849309114872627200 |
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| author | Liang-Hsuan Chen Cheng-Nien Chen |
| author_facet | Liang-Hsuan Chen Cheng-Nien Chen |
| author_sort | Liang-Hsuan Chen |
| collection | DOAJ |
| description | Responding to customer needs is important for business success. Quality function deployment provides systematic procedures for converting customer needs into technical requirements to ensure maximum customer satisfaction. The existing literature mainly focuses on the achievement of maximum customer satisfaction under a budgetary limit via mathematical models. The market goal of the new product for the target market segment is usually ignored. In this study, the proposed approach thus considers the target customer satisfaction degree for the target market segment in the model by formulating the overall customer satisfaction as a function of the quality level. In addition, the proposed approach emphasizes the cost-effectiveness concept in the design stage via the achievement of the target customer satisfaction degree using the minimal total cost. A numerical example is used to demonstrate the applicability of the proposed approach and its characteristics are discussed. |
| format | Article |
| id | doaj-art-0cd4d05ffc9e4ba28c08971f244a44bd |
| institution | Kabale University |
| issn | 1110-757X 1687-0042 |
| language | English |
| publishDate | 2014-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Journal of Applied Mathematics |
| spelling | doaj-art-0cd4d05ffc9e4ba28c08971f244a44bd2025-08-20T03:54:15ZengWileyJournal of Applied Mathematics1110-757X1687-00422014-01-01201410.1155/2014/594150594150A QFD-Based Mathematical Model for New Product Development Considering the Target Market SegmentLiang-Hsuan Chen0Cheng-Nien Chen1Department of Industrial and Information Management, National Cheng Kung University, Tainan 70101, TaiwanDepartment of Industrial and Information Management, National Cheng Kung University, Tainan 70101, TaiwanResponding to customer needs is important for business success. Quality function deployment provides systematic procedures for converting customer needs into technical requirements to ensure maximum customer satisfaction. The existing literature mainly focuses on the achievement of maximum customer satisfaction under a budgetary limit via mathematical models. The market goal of the new product for the target market segment is usually ignored. In this study, the proposed approach thus considers the target customer satisfaction degree for the target market segment in the model by formulating the overall customer satisfaction as a function of the quality level. In addition, the proposed approach emphasizes the cost-effectiveness concept in the design stage via the achievement of the target customer satisfaction degree using the minimal total cost. A numerical example is used to demonstrate the applicability of the proposed approach and its characteristics are discussed.http://dx.doi.org/10.1155/2014/594150 |
| spellingShingle | Liang-Hsuan Chen Cheng-Nien Chen A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment Journal of Applied Mathematics |
| title | A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment |
| title_full | A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment |
| title_fullStr | A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment |
| title_full_unstemmed | A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment |
| title_short | A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment |
| title_sort | qfd based mathematical model for new product development considering the target market segment |
| url | http://dx.doi.org/10.1155/2014/594150 |
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