Gender-Based Differences in the Influence of Authenticity and Memorable Experiences on Tourist Loyalty
The Indonesian archipelago boasts a distinctive and multifaceted cultural heritage. This study seeks to understand how memorable experiences and authenticity influence tourist loyalty in Indonesian urban heritage tourism. By examining these factors and the mediating role of satisfaction, we aim to c...
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| Format: | Article |
| Language: | English |
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University of Brawijaya
2025-07-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8710 |
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| author | Yesiana Ihda Kusnayain Ananda Sabil Hussein Hung-Che Wu |
| author_facet | Yesiana Ihda Kusnayain Ananda Sabil Hussein Hung-Che Wu |
| author_sort | Yesiana Ihda Kusnayain |
| collection | DOAJ |
| description | The Indonesian archipelago boasts a distinctive and multifaceted cultural heritage. This study seeks to understand how memorable experiences and authenticity influence tourist loyalty in Indonesian urban heritage tourism. By examining these factors and the mediating role of satisfaction, we aim to contribute to the growth of Indonesia's tourism industry, which, while internationally recognized, still lags behind neighboring countries. Additionally, this study will explore gender differences in these relationships to provide a more nuanced understanding of tourist behavior. Using a structural equation modeling (SEM) approach, this study analyzes data from 350 respondents, who were tourists who visited the urban heritage in Indonesia. This study used cross-sectional data with a purposive sampling technique. The findings reveal that both memorable tourism experiences and authenticity exert a significant influence on tourist loyalty. Interestingly, the findings on gender differences indicate that gender does not significantly influence the relationship between memorable tourism experiences and tourist loyalty. Theoretically, this study enriches the literature on tourist loyalty and gender differences with a comprehensive construct. Finally, this study will be valuable for boosting tourist sustainability by considering a gender perspective, which helps stakeholders with the strategic implementation and policy. |
| format | Article |
| id | doaj-art-0cbe6bfa585b4c379c87a3df4fd3ecaa |
| institution | Kabale University |
| issn | 1693-5241 2302-6332 |
| language | English |
| publishDate | 2025-07-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Jurnal Aplikasi Manajemen |
| spelling | doaj-art-0cbe6bfa585b4c379c87a3df4fd3ecaa2025-08-21T07:39:11ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322025-07-0123119220710.21776/ub.jam.2025.023.1.118209Gender-Based Differences in the Influence of Authenticity and Memorable Experiences on Tourist LoyaltyYesiana Ihda Kusnayain0Ananda Sabil Hussein1Hung-Che Wu2Faculty of Economics and Business, Universitas BrawijayaFaculty of Economics and Business, Universitas BrawijayaBusiness School, Nanfang College of Sun Yat-Sen UniversityThe Indonesian archipelago boasts a distinctive and multifaceted cultural heritage. This study seeks to understand how memorable experiences and authenticity influence tourist loyalty in Indonesian urban heritage tourism. By examining these factors and the mediating role of satisfaction, we aim to contribute to the growth of Indonesia's tourism industry, which, while internationally recognized, still lags behind neighboring countries. Additionally, this study will explore gender differences in these relationships to provide a more nuanced understanding of tourist behavior. Using a structural equation modeling (SEM) approach, this study analyzes data from 350 respondents, who were tourists who visited the urban heritage in Indonesia. This study used cross-sectional data with a purposive sampling technique. The findings reveal that both memorable tourism experiences and authenticity exert a significant influence on tourist loyalty. Interestingly, the findings on gender differences indicate that gender does not significantly influence the relationship between memorable tourism experiences and tourist loyalty. Theoretically, this study enriches the literature on tourist loyalty and gender differences with a comprehensive construct. Finally, this study will be valuable for boosting tourist sustainability by considering a gender perspective, which helps stakeholders with the strategic implementation and policy.https://jurnaljam.ub.ac.id/index.php/jam/article/view/8710authenticitygender perspectivememorable tourism experiencetourist loyaltyurban heritage tourism |
| spellingShingle | Yesiana Ihda Kusnayain Ananda Sabil Hussein Hung-Che Wu Gender-Based Differences in the Influence of Authenticity and Memorable Experiences on Tourist Loyalty Jurnal Aplikasi Manajemen authenticity gender perspective memorable tourism experience tourist loyalty urban heritage tourism |
| title | Gender-Based Differences in the Influence of Authenticity and Memorable Experiences on Tourist Loyalty |
| title_full | Gender-Based Differences in the Influence of Authenticity and Memorable Experiences on Tourist Loyalty |
| title_fullStr | Gender-Based Differences in the Influence of Authenticity and Memorable Experiences on Tourist Loyalty |
| title_full_unstemmed | Gender-Based Differences in the Influence of Authenticity and Memorable Experiences on Tourist Loyalty |
| title_short | Gender-Based Differences in the Influence of Authenticity and Memorable Experiences on Tourist Loyalty |
| title_sort | gender based differences in the influence of authenticity and memorable experiences on tourist loyalty |
| topic | authenticity gender perspective memorable tourism experience tourist loyalty urban heritage tourism |
| url | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8710 |
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