Dimensions of Relationship Marketing and Its Impact on Brand Equity in Banking Industry (Case of Hekmat Iranian Bank)
One of the new concepts in the field of marketing that was developed after the traditional marketing is relationship marketing. Considering the mutual benefits of both parties (service providers and customers), service organizations such as banks and financial institutions can implement relationship...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Qom
2022-09-01
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| Series: | مدیریت مهندسی و رایانش نرم |
| Subjects: | |
| Online Access: | https://jemsc.qom.ac.ir/article_1062_f7dd9eda612239dd1f90629ed761186c.pdf |
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