Selection of promotional media with the integration of AHP Fuzzy and TOPSIS (case study in a study program)
Private universities need new students as one of the income to be able to run their operations. For that promotion needs to be done by them. When carrying out promotional activities, it is necessary to look at the availability of the budget, so it is necessary to be selective and choose the right pr...
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| Format: | Article |
| Language: | English |
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UIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering Department
2022-07-01
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| Series: | Journal of Industrial Engineering and Halal Industries |
| Subjects: | |
| Online Access: | https://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/3487 |
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| _version_ | 1841558743288905728 |
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| author | Masrul Indrayana Dutho Suh Utomo |
| author_facet | Masrul Indrayana Dutho Suh Utomo |
| author_sort | Masrul Indrayana |
| collection | DOAJ |
| description | Private universities need new students as one of the income to be able to run their operations. For that promotion needs to be done by them. When carrying out promotional activities, it is necessary to look at the availability of the budget, so it is necessary to be selective and choose the right promotional media and according to the budget. Selection of promotional media in addition to considering the budget, there are several criteria that must be considered, therefore the selection requires a multi-criteria method, one of which is TOPSIS. Initial weighting of the criteria for TOPSIS can be done with Fuzzy AHP, this method is used because it can overcome the fuzzy assesment when performing pairwise comparisons. So far, there are not many combined applications of Fuzzy AHP and TOPSIS in the selection of promotional media, so this research is expected to have a contribution to fill the gap. From the results of the study, it was found that the order of criteria that were important for the study program in the selection of promotional media were; cost, reach, audience fit and easy to apply. Meanwhile, the result of selecting the best promotional media for this study program was through social media |
| format | Article |
| id | doaj-art-0c6cc5caf02c4531bf2a73a2ede6df7c |
| institution | Kabale University |
| issn | 2722-8150 2722-8142 |
| language | English |
| publishDate | 2022-07-01 |
| publisher | UIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering Department |
| record_format | Article |
| series | Journal of Industrial Engineering and Halal Industries |
| spelling | doaj-art-0c6cc5caf02c4531bf2a73a2ede6df7c2025-01-06T05:54:18ZengUIN Sunan Kalijaga, Faculty of Science and Technology, Industrial Engineering DepartmentJournal of Industrial Engineering and Halal Industries2722-81502722-81422022-07-0131354010.14421/jiehis.34873113Selection of promotional media with the integration of AHP Fuzzy and TOPSIS (case study in a study program)Masrul Indrayana0Dutho Suh Utomo1Universitas Widya Mataramuniversitas mulawarmanPrivate universities need new students as one of the income to be able to run their operations. For that promotion needs to be done by them. When carrying out promotional activities, it is necessary to look at the availability of the budget, so it is necessary to be selective and choose the right promotional media and according to the budget. Selection of promotional media in addition to considering the budget, there are several criteria that must be considered, therefore the selection requires a multi-criteria method, one of which is TOPSIS. Initial weighting of the criteria for TOPSIS can be done with Fuzzy AHP, this method is used because it can overcome the fuzzy assesment when performing pairwise comparisons. So far, there are not many combined applications of Fuzzy AHP and TOPSIS in the selection of promotional media, so this research is expected to have a contribution to fill the gap. From the results of the study, it was found that the order of criteria that were important for the study program in the selection of promotional media were; cost, reach, audience fit and easy to apply. Meanwhile, the result of selecting the best promotional media for this study program was through social mediahttps://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/3487fuzzy ahptopsispromotion mediamulti criteria |
| spellingShingle | Masrul Indrayana Dutho Suh Utomo Selection of promotional media with the integration of AHP Fuzzy and TOPSIS (case study in a study program) Journal of Industrial Engineering and Halal Industries fuzzy ahp topsis promotion media multi criteria |
| title | Selection of promotional media with the integration of AHP Fuzzy and TOPSIS (case study in a study program) |
| title_full | Selection of promotional media with the integration of AHP Fuzzy and TOPSIS (case study in a study program) |
| title_fullStr | Selection of promotional media with the integration of AHP Fuzzy and TOPSIS (case study in a study program) |
| title_full_unstemmed | Selection of promotional media with the integration of AHP Fuzzy and TOPSIS (case study in a study program) |
| title_short | Selection of promotional media with the integration of AHP Fuzzy and TOPSIS (case study in a study program) |
| title_sort | selection of promotional media with the integration of ahp fuzzy and topsis case study in a study program |
| topic | fuzzy ahp topsis promotion media multi criteria |
| url | https://ejournal.uin-suka.ac.id/saintek/JIEHIS/article/view/3487 |
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