Enhancing online reviews: exploring the impact of characteristic-based review system on customer engagement for offline sellers
Abstract This study explores the impact of a characteristic-based review system (CRS) compared with a conventional rating review system on customer engagement for offline sellers within the framework of a map-based platform. This study uses a quasi-experimental approach, the difference-in-difference...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2024-11-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-024-04082-2 |
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