Recruitment and Data Collection in the 21st Century

For many people, many aspects of daily life now occur online. Most individuals are well-versed in communication via email and social media, and many are experienced with audio and video conferencing software as a means to hold business meetings and to connect with family and friends. In addition, t...

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Main Author: Emily J. Cashwell
Format: Article
Language:English
Published: Sociology Press 2025-06-01
Series:Grounded Theory Review: An International Journal
Subjects:
Online Access:https://groundedtheoryreview.org/index.php/gtr/article/view/394
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author Emily J. Cashwell
author_facet Emily J. Cashwell
author_sort Emily J. Cashwell
collection DOAJ
description For many people, many aspects of daily life now occur online. Most individuals are well-versed in communication via email and social media, and many are experienced with audio and video conferencing software as a means to hold business meetings and to connect with family and friends. In addition, the coronavirus pandemic has shifted many aspects of modern life, and some universities have imposed research restrictions that prohibit face-to-face interviews. Because of these changes in the structure of modern social and professional life, researchers are faced with new opportunities and challenges in recruiting research participants and collecting data for their studies. Grounded theorists, in particular, are faced with challenges implementing the research design as it was originally developed within the context of these modern circumstances. This article explores social media and audio and video conferencing software as tools that a grounded theorist might consider for virtual participant recruitment and interviewing.
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publisher Sociology Press
record_format Article
series Grounded Theory Review: An International Journal
spelling doaj-art-0c33d3658ab54e0aa355c700b301c8fc2025-08-20T03:23:57ZengSociology PressGrounded Theory Review: An International Journal1556-15421556-15502025-06-012002Recruitment and Data Collection in the 21st CenturyEmily J. Cashwell For many people, many aspects of daily life now occur online. Most individuals are well-versed in communication via email and social media, and many are experienced with audio and video conferencing software as a means to hold business meetings and to connect with family and friends. In addition, the coronavirus pandemic has shifted many aspects of modern life, and some universities have imposed research restrictions that prohibit face-to-face interviews. Because of these changes in the structure of modern social and professional life, researchers are faced with new opportunities and challenges in recruiting research participants and collecting data for their studies. Grounded theorists, in particular, are faced with challenges implementing the research design as it was originally developed within the context of these modern circumstances. This article explores social media and audio and video conferencing software as tools that a grounded theorist might consider for virtual participant recruitment and interviewing. https://groundedtheoryreview.org/index.php/gtr/article/view/394Classic Grounded Theoryrecruitmentdata collectionvirtual interviewsvirtual research environments
spellingShingle Emily J. Cashwell
Recruitment and Data Collection in the 21st Century
Grounded Theory Review: An International Journal
Classic Grounded Theory
recruitment
data collection
virtual interviews
virtual research environments
title Recruitment and Data Collection in the 21st Century
title_full Recruitment and Data Collection in the 21st Century
title_fullStr Recruitment and Data Collection in the 21st Century
title_full_unstemmed Recruitment and Data Collection in the 21st Century
title_short Recruitment and Data Collection in the 21st Century
title_sort recruitment and data collection in the 21st century
topic Classic Grounded Theory
recruitment
data collection
virtual interviews
virtual research environments
url https://groundedtheoryreview.org/index.php/gtr/article/view/394
work_keys_str_mv AT emilyjcashwell recruitmentanddatacollectioninthe21stcentury