Factors influencing intentions to use Apple Pay: A behavioral perspective.

Factors influencing intentions to use Apple Pay: A behavioral perspective.

The study aims to investigate factors influencing Apple Pay adoption, focusing on lifestyle congruence, perceived security, perceived trust, perceived financial control, ease of use, and relative advantage. By applying the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) theory, i...

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Bibliographic Details
Main Authors: Khalid Waleed Abdo, Imdadullah Hidayat-Ur-Rehman, Sultan Bader Aljehani, Esam Mohammed Aloufi, Ali Alshehri
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0327122
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