How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12244485/?tool=EBI |
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| _version_ | 1849318990369783808 |
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| author | Chi Thanh Bui Thi Thuy An Ngo Huynh Khanh Long Chau Nguyen Phuc Nguyen Tran |
| author_facet | Chi Thanh Bui Thi Thuy An Ngo Huynh Khanh Long Chau Nguyen Phuc Nguyen Tran |
| author_sort | Chi Thanh Bui |
| collection | DOAJ |
| format | Article |
| id | doaj-art-0bf62717c44c4deeba017f2dd0e11dce |
| institution | Kabale University |
| issn | 1932-6203 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj-art-0bf62717c44c4deeba017f2dd0e11dce2025-08-20T03:50:39ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01207How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theoryChi Thanh BuiThi Thuy An NgoHuynh Khanh Long ChauNguyen Phuc Nguyen Tranhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC12244485/?tool=EBI |
| spellingShingle | Chi Thanh Bui Thi Thuy An Ngo Huynh Khanh Long Chau Nguyen Phuc Nguyen Tran How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory PLoS ONE |
| title | How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory |
| title_full | How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory |
| title_fullStr | How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory |
| title_full_unstemmed | How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory |
| title_short | How perceived eWOM in visual form influences online purchase intention on social media: A research based on the SOR theory |
| title_sort | how perceived ewom in visual form influences online purchase intention on social media a research based on the sor theory |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12244485/?tool=EBI |
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