GREEN MARKETING AS A FACTOR OF SUSTAINABLE RURAL TOURISM IN THE ĐURĐEVIĆA TARA NATIONAL PARK
This paper examines the role of green marketing in developing sustainable rural tourism, with Đurđevića Tara National Park as a case study. The aim was to assess how tourism stakeholders apply green marketing principles and how tourists perceive ecological aspects of the destination. The research i...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2025-06-01
|
| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | https://www.ea.bg.ac.rs/index.php/EA/article/view/2479 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|