Social enterprise scaling up strategy – franchise development

This paper is an exploratory study on the essence of social franchise as a business model and form of entrepreneurship and study how to use the proven business model to satisfy social needs. The paper is descriptive in nature and case study research approach has been used. The paper examines social...

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Main Author: Marta Ziółkowska
Format: Article
Language:English
Published: University of Warsaw 2018-01-01
Series:Studia i Materiały
Subjects:
Online Access:https://press.wz.uw.edu.pl/sim/vol2018/iss1/9/
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author Marta Ziółkowska
author_facet Marta Ziółkowska
author_sort Marta Ziółkowska
collection DOAJ
description This paper is an exploratory study on the essence of social franchise as a business model and form of entrepreneurship and study how to use the proven business model to satisfy social needs. The paper is descriptive in nature and case study research approach has been used. The paper examines social franchising by analysing and exploring case studies of social enterprises. The study’s findings prove that franchise may be successfully applied in different dimensions of social entrepreneurship. It is concluded that the franchise model can be used as a tool to build socially sustainable societies and help to resolve the problem of social exclusion. Moreover, the study provides basic characteristics and knowledge for future in-depth research with regards to this topic.
format Article
id doaj-art-0bd3256cbf384a7ca8b051a7d4f77157
institution Kabale University
issn 1733-9758
language English
publishDate 2018-01-01
publisher University of Warsaw
record_format Article
series Studia i Materiały
spelling doaj-art-0bd3256cbf384a7ca8b051a7d4f771572025-08-20T03:41:46ZengUniversity of WarsawStudia i Materiały1733-97582018-01-0120181, cz. 19510410.7172/1733-9758.2018.26.9Social enterprise scaling up strategy – franchise developmentMarta Ziółkowska0Institute of Management, Warsaw School of ManagementThis paper is an exploratory study on the essence of social franchise as a business model and form of entrepreneurship and study how to use the proven business model to satisfy social needs. The paper is descriptive in nature and case study research approach has been used. The paper examines social franchising by analysing and exploring case studies of social enterprises. The study’s findings prove that franchise may be successfully applied in different dimensions of social entrepreneurship. It is concluded that the franchise model can be used as a tool to build socially sustainable societies and help to resolve the problem of social exclusion. Moreover, the study provides basic characteristics and knowledge for future in-depth research with regards to this topic.https://press.wz.uw.edu.pl/sim/vol2018/iss1/9/social enterprisesocial businessbusiness modelsocial entrepreneurshipfranchisefranchising
spellingShingle Marta Ziółkowska
Social enterprise scaling up strategy – franchise development
Studia i Materiały
social enterprise
social business
business model
social entrepreneurship
franchise
franchising
title Social enterprise scaling up strategy – franchise development
title_full Social enterprise scaling up strategy – franchise development
title_fullStr Social enterprise scaling up strategy – franchise development
title_full_unstemmed Social enterprise scaling up strategy – franchise development
title_short Social enterprise scaling up strategy – franchise development
title_sort social enterprise scaling up strategy franchise development
topic social enterprise
social business
business model
social entrepreneurship
franchise
franchising
url https://press.wz.uw.edu.pl/sim/vol2018/iss1/9/
work_keys_str_mv AT martaziołkowska socialenterprisescalingupstrategyfranchisedevelopment