Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country

Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country

In the current consumer context, the trend towards a healthy lifestyle has significantly increased the demand for healthy foods. This study aims to identify the relationship between the brand image (BI) and purchase intention (PI) of these products and how variables such as perceived brand quality (...

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Bibliographic Details
Main Authors: Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Iván Veas-González, Jorge Alberto Esponda-Perez, Rodrigo Gallardo-Canales, Rodrigo Ruiz-Andia, Virginia Mercedes Fernandez-Daza, Rosa Fabiana Zabalaga-Davila
Format: Article
Language:English
Published: MDPI AG 2024-10-01
Series:Foods
Subjects:
brand image
purchase intention
perceived brand quality
brand satisfaction
brand trust
brand loyalty
Online Access:https://www.mdpi.com/2304-8158/13/20/3242
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