Event-management: Review and Systematization of Approaches of the Organization of Events
Event management is one of the most effective method of the promotion for companies de veloping innovative products and services and working in areas of the management consulting and system integration. Approaches of the organization of large mass actions which creating information occasions for par...
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| Format: | Article |
| Language: | English |
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018-04-01
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| Series: | Управленческое консультирование |
| Subjects: | |
| Online Access: | https://www.acjournal.ru/jour/article/view/661 |
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| _version_ | 1850238547419725824 |
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| author | Sergey Gennadievich Ermakov Julia Alekseevna Makarenko Nikolay Evgenievich Sokolov |
| author_facet | Sergey Gennadievich Ermakov Julia Alekseevna Makarenko Nikolay Evgenievich Sokolov |
| author_sort | Sergey Gennadievich Ermakov |
| collection | DOAJ |
| description | Event management is one of the most effective method of the promotion for companies de veloping innovative products and services and working in areas of the management consulting and system integration. Approaches of the organization of large mass actions which creating information occasions for participants and forming their publicity are analyzed in the article. Key features of the event management for innovative types of business and management consulting are considered. The recommendations describing the model and structure of the life cycle of mass events are also developed in the article. |
| format | Article |
| id | doaj-art-0ba2bf75352b4f189bdf90ea965b6fc9 |
| institution | OA Journals |
| issn | 1726-1139 1816-8590 |
| language | English |
| publishDate | 2018-04-01 |
| publisher | North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration |
| record_format | Article |
| series | Управленческое консультирование |
| spelling | doaj-art-0ba2bf75352b4f189bdf90ea965b6fc92025-08-20T02:01:25ZengNorth-West institute of management of the Russian Presidential Academy of National Economy and Public AdministrationУправленческое консультирование1726-11391816-85902018-04-010914014810.22394/1726-1139-2017-9-140-148661Event-management: Review and Systematization of Approaches of the Organization of EventsSergey Gennadievich Ermakov0Julia Alekseevna Makarenko1Nikolay Evgenievich Sokolov2North-West Institute of Management, Branch of RANEPASaint-Petersburg National Research University of Information Technologies, Mechanics and OpticsSaint-Petersburg State University of Communications of the Emperor Alexander IEvent management is one of the most effective method of the promotion for companies de veloping innovative products and services and working in areas of the management consulting and system integration. Approaches of the organization of large mass actions which creating information occasions for participants and forming their publicity are analyzed in the article. Key features of the event management for innovative types of business and management consulting are considered. The recommendations describing the model and structure of the life cycle of mass events are also developed in the article.https://www.acjournal.ru/jour/article/view/661event-менеджментevent managementevent marketingcongress and exhibition activitiesbusiness processpublicityinnovative businessmanagement consultingpromotion of consulting serviceslife cycle of the event |
| spellingShingle | Sergey Gennadievich Ermakov Julia Alekseevna Makarenko Nikolay Evgenievich Sokolov Event-management: Review and Systematization of Approaches of the Organization of Events Управленческое консультирование event-менеджмент event management event marketing congress and exhibition activities business process publicity innovative business management consulting promotion of consulting services life cycle of the event |
| title | Event-management: Review and Systematization of Approaches of the Organization of Events |
| title_full | Event-management: Review and Systematization of Approaches of the Organization of Events |
| title_fullStr | Event-management: Review and Systematization of Approaches of the Organization of Events |
| title_full_unstemmed | Event-management: Review and Systematization of Approaches of the Organization of Events |
| title_short | Event-management: Review and Systematization of Approaches of the Organization of Events |
| title_sort | event management review and systematization of approaches of the organization of events |
| topic | event-менеджмент event management event marketing congress and exhibition activities business process publicity innovative business management consulting promotion of consulting services life cycle of the event |
| url | https://www.acjournal.ru/jour/article/view/661 |
| work_keys_str_mv | AT sergeygennadievichermakov eventmanagementreviewandsystematizationofapproachesoftheorganizationofevents AT juliaalekseevnamakarenko eventmanagementreviewandsystematizationofapproachesoftheorganizationofevents AT nikolayevgenievichsokolov eventmanagementreviewandsystematizationofapproachesoftheorganizationofevents |