E-Commerce: Marketing Gift Fruit on the Internet

There are two objectives of this paper: (1) to examine and critique the current Internet marketing practices of gift fruit shippers, and (2) to provide suggestions for improved Internet marketing efforts. This is EDIS document FE430, a publication of the Department of Food and Resource Economics, F...

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Main Authors: Robert L. Degner, Kimberly L. Morgan
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2004-03-01
Series:EDIS
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Online Access:https://journals.flvc.org/edis/article/view/109365
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author Robert L. Degner
Kimberly L. Morgan
author_facet Robert L. Degner
Kimberly L. Morgan
author_sort Robert L. Degner
collection DOAJ
description There are two objectives of this paper: (1) to examine and critique the current Internet marketing practices of gift fruit shippers, and (2) to provide suggestions for improved Internet marketing efforts. This is EDIS document FE430, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, UF/IFAS, University of Florida, Gainesville, FL. Published February 2004. This is an abridged version of the original document published in 2000. https://edis.ifas.ufl.edu/fe430
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institution Kabale University
issn 2576-0009
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publisher The University of Florida George A. Smathers Libraries
record_format Article
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spelling doaj-art-0b8e2d402c094dfb88dc2a84c6297e3d2025-02-08T06:28:11ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092004-03-0120043E-Commerce: Marketing Gift Fruit on the InternetRobert L. Degner0Kimberly L. Morgan1University of FloridaUniversity of Florida There are two objectives of this paper: (1) to examine and critique the current Internet marketing practices of gift fruit shippers, and (2) to provide suggestions for improved Internet marketing efforts. This is EDIS document FE430, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, UF/IFAS, University of Florida, Gainesville, FL. Published February 2004. This is an abridged version of the original document published in 2000. https://edis.ifas.ufl.edu/fe430 https://journals.flvc.org/edis/article/view/109365FE430
spellingShingle Robert L. Degner
Kimberly L. Morgan
E-Commerce: Marketing Gift Fruit on the Internet
EDIS
FE430
title E-Commerce: Marketing Gift Fruit on the Internet
title_full E-Commerce: Marketing Gift Fruit on the Internet
title_fullStr E-Commerce: Marketing Gift Fruit on the Internet
title_full_unstemmed E-Commerce: Marketing Gift Fruit on the Internet
title_short E-Commerce: Marketing Gift Fruit on the Internet
title_sort e commerce marketing gift fruit on the internet
topic FE430
url https://journals.flvc.org/edis/article/view/109365
work_keys_str_mv AT robertldegner ecommercemarketinggiftfruitontheinternet
AT kimberlylmorgan ecommercemarketinggiftfruitontheinternet