E-Commerce: Marketing Gift Fruit on the Internet

There are two objectives of this paper: (1) to examine and critique the current Internet marketing practices of gift fruit shippers, and (2) to provide suggestions for improved Internet marketing efforts. This is EDIS document FE430, a publication of the Department of Food and Resource Economics, F...

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Bibliographic Details
Main Authors: Robert L. Degner, Kimberly L. Morgan
Format: Article
Language:English
Published: The University of Florida George A. Smathers Libraries 2004-03-01
Series:EDIS
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Online Access:https://journals.flvc.org/edis/article/view/109365
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Summary:There are two objectives of this paper: (1) to examine and critique the current Internet marketing practices of gift fruit shippers, and (2) to provide suggestions for improved Internet marketing efforts. This is EDIS document FE430, a publication of the Department of Food and Resource Economics, Florida Cooperative Extension Service, UF/IFAS, University of Florida, Gainesville, FL. Published February 2004. This is an abridged version of the original document published in 2000. https://edis.ifas.ufl.edu/fe430
ISSN:2576-0009