The significance of the digitalization and online communication tools used by five-star restaurants in Bulgaria
The changes undergone by the tourism industry in the past four years have dramatically affected its way of doing business and communicating with customers. A trend in this process is the penetration of digital technologies and their use as a communication channel and tool of influence. A new way of...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2024-11-01
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| Series: | Tourism |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/22677 |
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