Moderating effect of perceived risk on the relationship between product safety and intention
Herbal Products industry has experienced significant growth in product demand. Therefore, this study aims to identify the factors effecting the actual buying of Herbal Product. This study also examines the moderation effect of perceived risk on the relationship between product safety and intention....
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2015-02-01
|
| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol5/msl_2014_340.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850247498286759936 |
|---|---|
| author | Sarina Ismail Sany Sanuri Mohd Mokhtar |
| author_facet | Sarina Ismail Sany Sanuri Mohd Mokhtar |
| author_sort | Sarina Ismail |
| collection | DOAJ |
| description | Herbal Products industry has experienced significant growth in product demand. Therefore, this study aims to identify the factors effecting the actual buying of Herbal Product. This study also examines the moderation effect of perceived risk on the relationship between product safety and intention. Mall intercept survey was used to collect data from six various states in Malaysia. The data is analyzed using Partial Least Squares (PLS) path modeling. The path coefficient results supported the direct influence of intention on actual buying. Similarly, the findings reveal that perceived risk moderate the relationship between product safety and buying intention. |
| format | Article |
| id | doaj-art-0adbfd0e69fc4971b776d659af3ee932 |
| institution | OA Journals |
| issn | 1923-2934 1923-9343 |
| language | English |
| publishDate | 2015-02-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj-art-0adbfd0e69fc4971b776d659af3ee9322025-08-20T01:58:55ZengGrowing ScienceManagement Science Letters1923-29341923-93432015-02-015220521210.5267/j.msl.2014.12.016Moderating effect of perceived risk on the relationship between product safety and intentionSarina Ismail Sany Sanuri Mohd MokhtarHerbal Products industry has experienced significant growth in product demand. Therefore, this study aims to identify the factors effecting the actual buying of Herbal Product. This study also examines the moderation effect of perceived risk on the relationship between product safety and intention. Mall intercept survey was used to collect data from six various states in Malaysia. The data is analyzed using Partial Least Squares (PLS) path modeling. The path coefficient results supported the direct influence of intention on actual buying. Similarly, the findings reveal that perceived risk moderate the relationship between product safety and buying intention.http://www.growingscience.com/msl/Vol5/msl_2014_340.pdfBuying intentionActual buyingProduct safetyPerceived riskHerbal productConsumer behaviorMalaysia |
| spellingShingle | Sarina Ismail Sany Sanuri Mohd Mokhtar Moderating effect of perceived risk on the relationship between product safety and intention Management Science Letters Buying intention Actual buying Product safety Perceived risk Herbal product Consumer behavior Malaysia |
| title | Moderating effect of perceived risk on the relationship between product safety and intention |
| title_full | Moderating effect of perceived risk on the relationship between product safety and intention |
| title_fullStr | Moderating effect of perceived risk on the relationship between product safety and intention |
| title_full_unstemmed | Moderating effect of perceived risk on the relationship between product safety and intention |
| title_short | Moderating effect of perceived risk on the relationship between product safety and intention |
| title_sort | moderating effect of perceived risk on the relationship between product safety and intention |
| topic | Buying intention Actual buying Product safety Perceived risk Herbal product Consumer behavior Malaysia |
| url | http://www.growingscience.com/msl/Vol5/msl_2014_340.pdf |
| work_keys_str_mv | AT sarinaismail moderatingeffectofperceivedriskontherelationshipbetweenproductsafetyandintention AT sanysanurimohdmokhtar moderatingeffectofperceivedriskontherelationshipbetweenproductsafetyandintention |