On the Political Economy of Link-based Web Search
Web search engines arguably form the most popular data-driven systems in contemporary society. They wield a considerable power by functioning as gatekeepers of the Web. Since the late 1990s, search engines have been dominated by the paradigm of link-based web search. In this paper, we critically an...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Paderborn University: Media Systems and Media Organisation Research Group
2024-11-01
|
| Series: | tripleC: Communication, Capitalism & Critique |
| Subjects: | |
| Online Access: | https://www.triple-c.at/index.php/tripleC/article/view/1521 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Web search engines arguably form the most popular data-driven systems in contemporary society. They wield a considerable power by functioning as gatekeepers of the Web. Since the late 1990s, search engines have been dominated by the paradigm of link-based web search. In this paper, we critically analyse the Political Economy of the paradigm of link-based web search, drawing upon insights and methodologies from Critical Political Economy. We illustrate how link-based web search has led to phenomena that favour capital through long-term structural changes on the Web, and how it has led to accentuating unpaid digital labour and ecologically unsustainable practices, among several others. We show how con-temporary observations on the degrading quality of link-based web search can be traced back to the internal contradictions with the paradigm, and how such socio-technical phenom-ena may lead to an eventual disutility of the link-based model. Our contribution is on enhanc-ing the understanding of the Political Economy of link-based web search, and laying bare the phenomena at work, towards catalysing the search for alternative models of content organi-sation and search on the Web.
|
|---|---|
| ISSN: | 1726-670X |