The role of digital marketing in political campaigns

Computational politics—the application of digital targeted-marketing technologies to election campaigns in the US and elsewhere—are now raising the same concerns for democratic discourse and governance that they have long raised for consumer privacy and welfare in the commercial marketplace. This pa...

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Bibliographic Details
Main Authors: Jeff Chester, Kathryn Montgomery
Format: Article
Language:English
Published: Alexander von Humboldt Institute for Internet and Society 2017-12-01
Series:Internet Policy Review
Subjects:
Online Access:https://policyreview.info/node/773
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