Online marketing and brand awareness for HEI: A review and bibliometric analysis [version 2; peer review: 2 approved]

Background This study conducted a comprehensive bibliometric analysis to identify the gaps in the existing literature related to Online marketing and brand awareness strategies for HEI. It has evaluated the current state of the literature on the given topic showing the pivotal role of online marketi...

Full description

Saved in:

Bibliographic Details
Main Authors:	Sailaja Bohara, Jyoti Sharma, Vashali Bisht, Pradeep Suri, Diksha Panwar, Sanjay Singh Chauhan
Format:	Article
Language:	English
Published:	F1000 Research Ltd 2024-05-01
Series:	F1000Research
Subjects:	analysis Brand awareness Online marketing Higher education institutions Enrollment Science mapping eng
Online Access:	https://f1000research.com/articles/12-76/v2
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Strategies for recruitment of adolescent girls into physical activity programmes: a systematic review protocol [version 2; peer review: 2 approved]
by: Tanya O'Brien, et al.
Published: (2024-12-01)

Strategies for recruitment of adolescent girls into physical activity programmes: a systematic review protocol [version 1; peer review: 2 approved]
by: Tanya O'Brien, et al.
Published: (2024-02-01)

Strategies for recruitment of adolescent girls into physical activity programmes: a systematic review protocol [version 3; peer review: 3 approved]
by: Tanya O'Brien, et al.
Published: (2025-05-01)

Barriers and facilitators to health insurance enrolment among people working in the informal sector in Morogoro, Tanzania [version 2; peer review: 1 approved, 2 approved with reservations, 1 not approved]
by: Sally Mtenga, et al.
Published: (2024-03-01)

Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 3; peer review: 2 approved]
by: Varalakshmi Alapati, et al.
Published: (2025-01-01)

Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers? [version 1; peer review: 2 approved]
by: Varalakshmi Alapati, et al.
Published: (2024-11-01)

Exploring the relationship between macroeconomic indicators and sectoral indices of Indian stock market [version 2; peer review: 2 approved]
by: Farman Ali, et al.
Published: (2025-04-01)

A causality investigation into stock prices and macroeconomic indicators in the Indian stock market [version 3; peer review: 2 approved, 2 approved with reservations]
by: Farman Ali, et al.
Published: (2025-06-01)

The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah Jakarta
by: Dian Fauzalia, et al.
Published: (2025-01-01)

Decoding Investor Sentiments in the Indian Stock Market: A Structural Equation Modelling Approach [version 2; peer review: 1 approved, 2 approved with reservations]
by: N.S. Borha, et al.
Published: (2025-05-01)

The complete mitogenome of an unidentified Oikopleura species [version 2; peer review: 2 approved, 2 approved with reservations]
by: Nicholas M. Luscombe, et al.
Published: (2025-03-01)

Exploring the influence of social media communication and brand image on international student enrollment intentions in higher education
by: Shuwu Li, et al.
Published: (2025-08-01)

Internal Perspectives on Visual Identities in Higher Education: A Case Study of Top-Ranked Universities in Indonesia [version 2; peer review: 3 approved]
by: Luqman Lee, et al.
Published: (2025-03-01)

Internal Perspectives on Visual Identities in Higher Education: A Case Study of Top-Ranked Universities in Indonesia [version 1; peer review: 2 approved]
by: Luqman Lee, et al.
Published: (2024-12-01)

The complete mitogenome of an unidentified Oikopleura species [version 3; peer review: 2 approved, 2 approved with reservations]
by: Nicholas M. Luscombe, et al.
Published: (2025-05-01)

Examining factors influencing enrolment intention in Islamic higher education in Indonesia, does Islamic senior high school matter?
by: Ahmad Juhaidi, et al.
Published: (2025-01-01)

Women migrant workers’ (WMWS) deskilling [version 2; peer review: 1 approved, 2 approved with reservations]
by: Marie Ruiz, et al.
Published: (2025-06-01)

Exploring the Influence of Brand Coolness on Brand Love and Brand Engagement: Systematic Literature Review
by: Lucia Mega Yuliana, et al.
Published: (2025-01-01)

Methods of suicide used by people with cancer: a scoping review protocol [version 2; peer review: 2 approved]
by: Daisy Wiggin, et al.
Published: (2025-06-01)

Algorithm for Key Transparency with Transparent Logs [version 2; peer review: 2 approved, 1 approved with reservations, 1 not approved]
by: Shasivar Rexhepi, et al.
Published: (2024-10-01)

Reception Centers and Practices for Women Migrants [version 2; peer review: 2 approved]
by: Marie Ruiz, et al.
Published: (2025-06-01)

Bibliometric Analysis of Islamic Crowdfunding: A Literature Review of Its Journey [version 2; peer review: 1 approved, 2 approved with reservations]
by: S Purnamasari, et al.
Published: (2024-09-01)

A phylogenetic classification of the Je language family [version 2; peer review: 2 approved, 1 approved with reservations]
by: Fabrício Ferraz Gerardi, et al.
Published: (2025-03-01)

Natural disaster and medication preparedness among elderly: a scoping review [version 2; peer review: 2 approved, 1 not approved]
by: Zulfan Febriawan, et al.
Published: (2025-06-01)

Work-Nonwork boundaries in academia: A problematizing review [version 2; peer review: 2 approved, 1 approved with reservations]
by: Aleksandra Batuchina, et al.
Published: (2025-02-01)

Usage of personas in the construction industry [version 2; peer review: 1 approved, 2 approved with reservations, 3 not approved]
by: Fausto Javier Sainz Salces, et al.
Published: (2025-04-01)

On t-derivations of PMS-algebras [version 1; peer review: 2 approved]
by: Zelalem Teshome Wale, et al.
Published: (2025-01-01)

Insights of SEDRIC, the Surveillance and Epidemiology of Drug-Resistant Infections Consortium [version 1; peer review: 2 approved]
by: Paul Turner, et al.
Published: (2025-01-01)

Open science in energy research [version 2; peer review: 1 approved, 4 approved with reservations, 3 not approved]
by: Felipe Van de Sande Araujo, et al.
Published: (2025-01-01)

Optimal timing for lithium levels [version 2; peer review: 2 approved, 1 approved with reservations]
by: Kevin J Black
Published: (2024-09-01)

Building Brand Loyalty: The Role of Brand Communication, Brand Identity, and Brand Experience Mediated by Brand Trust
by: Fatmah Cholid Bawazir, et al.
Published: (2024-09-01)

Mapping data on access to and use of medicines among migrants in Flanders [version 2; peer review: 1 approved, 3 approved with reservations]
by: Saleh Aljadeeah, et al.
Published: (2025-07-01)

A brief exploration of artificial intelligence in dental healthcare: a narrative review [version 2; peer review: 2 approved, 1 approved with reservations]
by: Puneeth K Hegde, et al.
Published: (2024-04-01)

Bilateral congenital muscular torticollis in infants, report of two cases [version 3; peer review: 1 approved, 2 approved with reservations, 1 not approved]
by: Anna Öhman
Published: (2025-05-01)

Do more pregnancies increase the risk of periodontal disease? [version 2; peer review: 2 approved, 1 approved with reservations]
by: Eman AlJoghaiman, et al.
Published: (2025-02-01)

Domino Effect of Brand Experience, Brand Passion, and Brand Image on Brand Commitment
by: Faheem Ahmad Khan, et al.
Published: (2025-03-01)

Antimicrobial Stewardship in Ireland (2010-2021): a scoping review protocol [version 2; peer review: 2 approved]
by: Olive Murphy, et al.
Published: (2025-01-01)

Expert Consensus Methods In The Humanities: An Exploration of their Potential [version 2; peer review: 2 approved, 1 approved with reservations]
by: Lex Bouter, et al.
Published: (2024-12-01)

Fabrication of hydrogel mini-capsules as carrier systems [version 2; peer review: 1 approved, 2 approved with reservations]
by: Gaia Petrucci, et al.
Published: (2024-10-01)

PENGARUH BRAND ASSOCIATION, BRAND LOYALTY, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP BRAND EQUITY PADA BRAND HAPPY BABY
by: Yosef Andre Sucahyo
Published: (2018-07-01)