Ecotourism as Social Innovation in Durango

The objective of this paper is to analyze the characteristics of ecotourism as a social innovation in the Municipality of Pueblo Nuevo in the state of Durango. It is a mixed study with a quantitative and qualitative approach. Nine ecotourism centers were visited where 86 questionnaires were applied...

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Main Authors: Lechuga-Nevárez Mayela del Rayo, Hernández-Chavarria Juana
Format: Article
Language:English
Published: EDP Sciences 2025-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2025/02/shsconf_conridit2025_02001.pdf
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author Lechuga-Nevárez Mayela del Rayo
Hernández-Chavarria Juana
author_facet Lechuga-Nevárez Mayela del Rayo
Hernández-Chavarria Juana
author_sort Lechuga-Nevárez Mayela del Rayo
collection DOAJ
description The objective of this paper is to analyze the characteristics of ecotourism as a social innovation in the Municipality of Pueblo Nuevo in the state of Durango. It is a mixed study with a quantitative and qualitative approach. Nine ecotourism centers were visited where 86 questionnaires were applied to tourists and 46 within the centers around characteristics of employees, type of services, processes, marketing, and suppliers. On the other hand, 22 questionnaires were applied to complementary services to tourism such as medical services, mechanics, convenience stores, and restaurants. The findings reveal that ecotourism activities in Pueblo Nuevo are a social innovation, fostering economic and job growth in highly marginalized rural communities. These activities have empowered women, who make up the majority of employees, and promoted the sustainable use of natural resources through waste management, market strategies, and training. In addition, ecotourism contributes to the knowledge and professionalization of the community, creating a unique niche for tourists looking for nature-based experiences.
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issn 2261-2424
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publishDate 2025-01-01
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series SHS Web of Conferences
spelling doaj-art-0aa7c011ea2d4be78293ac80f5c8a94e2025-08-20T03:02:10ZengEDP SciencesSHS Web of Conferences2261-24242025-01-012110200110.1051/shsconf/202521102001shsconf_conridit2025_02001Ecotourism as Social Innovation in DurangoLechuga-Nevárez Mayela del Rayo0Hernández-Chavarria Juana1Tecnológico Nacional de México (TecNM), Instituto Tecnológico de Durango (ITD)CONAHCyT/Tecnológico Nacional de México (TecNM), Instituto Tecnológico de Durango (ITD)The objective of this paper is to analyze the characteristics of ecotourism as a social innovation in the Municipality of Pueblo Nuevo in the state of Durango. It is a mixed study with a quantitative and qualitative approach. Nine ecotourism centers were visited where 86 questionnaires were applied to tourists and 46 within the centers around characteristics of employees, type of services, processes, marketing, and suppliers. On the other hand, 22 questionnaires were applied to complementary services to tourism such as medical services, mechanics, convenience stores, and restaurants. The findings reveal that ecotourism activities in Pueblo Nuevo are a social innovation, fostering economic and job growth in highly marginalized rural communities. These activities have empowered women, who make up the majority of employees, and promoted the sustainable use of natural resources through waste management, market strategies, and training. In addition, ecotourism contributes to the knowledge and professionalization of the community, creating a unique niche for tourists looking for nature-based experiences.https://www.shs-conferences.org/articles/shsconf/pdf/2025/02/shsconf_conridit2025_02001.pdf
spellingShingle Lechuga-Nevárez Mayela del Rayo
Hernández-Chavarria Juana
Ecotourism as Social Innovation in Durango
SHS Web of Conferences
title Ecotourism as Social Innovation in Durango
title_full Ecotourism as Social Innovation in Durango
title_fullStr Ecotourism as Social Innovation in Durango
title_full_unstemmed Ecotourism as Social Innovation in Durango
title_short Ecotourism as Social Innovation in Durango
title_sort ecotourism as social innovation in durango
url https://www.shs-conferences.org/articles/shsconf/pdf/2025/02/shsconf_conridit2025_02001.pdf
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