THE MARKETING SERVICES ON THE FURNITURE MARKET
The distribution of furniture has seen profound changes leading to accelerations of the dynamics of the competition environment, these changes being influenced, among other things, by the diversification of offer comprising new services. Today it seems essential to consider the distribution of furni...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2007-01-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2007/2007-10.pdf |
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| _version_ | 1850274511274901504 |
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| author | Flaviu MEGHIŞAN Georgeta - Mădălina MEGHIŞAN |
| author_facet | Flaviu MEGHIŞAN Georgeta - Mădălina MEGHIŞAN |
| author_sort | Flaviu MEGHIŞAN |
| collection | DOAJ |
| description | The distribution of furniture has seen profound changes leading to accelerations of the dynamics of the competition environment, these changes being influenced, among other things, by the diversification of offer comprising new services. Today it seems essential to consider the distribution of furniture as an “industry that creates utility”. Indeed, the consumer is analyzed not only as a function of product characteristics, but as a set of utilities and advantages that distributions propose in their strategies of associated services. The services appear, in the same time, as variables which are applied by the distributor in his strategy to differentiate themselves and as utilities associated to the product, utilities which the consumer - as “problem-solver” - integrates in his decision making process. The consumer buys not just a simple product (furniture), but a global product which includes a sum of jointed attributes and utilities (proximity, product line, point of sale concept, information, warranty, etc.). This paper analyzes the services offer from the distribution of furniture as a method to solve the problems of furniture buyer. From this perspective the paper takes into consideration the various profiles of buying behavior, makes a critical analysis of the structure of services involved, defines a new structure of services based on the phases of buying behavior process. |
| format | Article |
| id | doaj-art-0a8a1ecf662b4117b5e8e6e0335813ad |
| institution | OA Journals |
| issn | 1841-2416 |
| language | English |
| publishDate | 2007-01-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj-art-0a8a1ecf662b4117b5e8e6e0335813ad2025-08-20T01:51:07ZengUniversitaria Press CraiovaManagement & Marketing1841-24162007-01-0118998THE MARKETING SERVICES ON THE FURNITURE MARKETFlaviu MEGHIŞANGeorgeta - Mădălina MEGHIŞANThe distribution of furniture has seen profound changes leading to accelerations of the dynamics of the competition environment, these changes being influenced, among other things, by the diversification of offer comprising new services. Today it seems essential to consider the distribution of furniture as an “industry that creates utility”. Indeed, the consumer is analyzed not only as a function of product characteristics, but as a set of utilities and advantages that distributions propose in their strategies of associated services. The services appear, in the same time, as variables which are applied by the distributor in his strategy to differentiate themselves and as utilities associated to the product, utilities which the consumer - as “problem-solver” - integrates in his decision making process. The consumer buys not just a simple product (furniture), but a global product which includes a sum of jointed attributes and utilities (proximity, product line, point of sale concept, information, warranty, etc.). This paper analyzes the services offer from the distribution of furniture as a method to solve the problems of furniture buyer. From this perspective the paper takes into consideration the various profiles of buying behavior, makes a critical analysis of the structure of services involved, defines a new structure of services based on the phases of buying behavior process.http://www.mnmk.ro/documents/2007/2007-10.pdffurniture's distributionmarketing of servicesbuyer behavior |
| spellingShingle | Flaviu MEGHIŞAN Georgeta - Mădălina MEGHIŞAN THE MARKETING SERVICES ON THE FURNITURE MARKET Management & Marketing furniture's distribution marketing of services buyer behavior |
| title | THE MARKETING SERVICES ON THE FURNITURE MARKET |
| title_full | THE MARKETING SERVICES ON THE FURNITURE MARKET |
| title_fullStr | THE MARKETING SERVICES ON THE FURNITURE MARKET |
| title_full_unstemmed | THE MARKETING SERVICES ON THE FURNITURE MARKET |
| title_short | THE MARKETING SERVICES ON THE FURNITURE MARKET |
| title_sort | marketing services on the furniture market |
| topic | furniture's distribution marketing of services buyer behavior |
| url | http://www.mnmk.ro/documents/2007/2007-10.pdf |
| work_keys_str_mv | AT flaviumeghisan themarketingservicesonthefurnituremarket AT georgetamadalinameghisan themarketingservicesonthefurnituremarket AT flaviumeghisan marketingservicesonthefurnituremarket AT georgetamadalinameghisan marketingservicesonthefurnituremarket |