ANALYSIS OF THE USE OF CASHLESS PAYMENT INSTRUMENTS IN THE REPUBLIC OF MOLDOVA: AN EMPIRICAL PERSPECTIVE ON CONSUMER BEHAVIOUR

This study analyses the behaviour of users in the Republic of Moldova regarding the use of cashless payment instruments. Based on a survey of a representative sample of 1,095 people, the paper explores consumer preferences according to demographic variables such as gender, age and income level...

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Main Author: Doina VRABIE
Format: Article
Language:English
Published: Academy of the Economic Studies of Moldova 2024-12-01
Series:Economica
Subjects:
Online Access:https://irek.ase.md/xmlui/bitstream/handle/123456789/3829/ec_2024_nr4_p49-59.pdf?sequence=1&isAllowed=y
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author Doina VRABIE
author_facet Doina VRABIE
author_sort Doina VRABIE
collection DOAJ
description This study analyses the behaviour of users in the Republic of Moldova regarding the use of cashless payment instruments. Based on a survey of a representative sample of 1,095 people, the paper explores consumer preferences according to demographic variables such as gender, age and income level. The study highlights the main barriers and motivations for the adoption of cashless payments, as well as current trends in the use of digital payment technologies. The conclusions suggest that the digitalization of the payment system in the Republic of Moldova is on the rise, but challenges persist among older age groups and those with low incomes.
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spelling doaj-art-0a8546ecc52b415392ba80712d2d2f4a2025-08-20T02:10:46ZengAcademy of the Economic Studies of MoldovaEconomica1810-91362024-12-014130495910.53486/econ.2024.130.049ANALYSIS OF THE USE OF CASHLESS PAYMENT INSTRUMENTS IN THE REPUBLIC OF MOLDOVA: AN EMPIRICAL PERSPECTIVE ON CONSUMER BEHAVIOURDoina VRABIE0https://orcid.org/0009-0007-0782-1054ASEMThis study analyses the behaviour of users in the Republic of Moldova regarding the use of cashless payment instruments. Based on a survey of a representative sample of 1,095 people, the paper explores consumer preferences according to demographic variables such as gender, age and income level. The study highlights the main barriers and motivations for the adoption of cashless payments, as well as current trends in the use of digital payment technologies. The conclusions suggest that the digitalization of the payment system in the Republic of Moldova is on the rise, but challenges persist among older age groups and those with low incomes.https://irek.ase.md/xmlui/bitstream/handle/123456789/3829/ec_2024_nr4_p49-59.pdf?sequence=1&isAllowed=ycashless paymentsconsumer behaviourpayment technologydigitizationeconomic development.
spellingShingle Doina VRABIE
ANALYSIS OF THE USE OF CASHLESS PAYMENT INSTRUMENTS IN THE REPUBLIC OF MOLDOVA: AN EMPIRICAL PERSPECTIVE ON CONSUMER BEHAVIOUR
Economica
cashless payments
consumer behaviour
payment technology
digitization
economic development.
title ANALYSIS OF THE USE OF CASHLESS PAYMENT INSTRUMENTS IN THE REPUBLIC OF MOLDOVA: AN EMPIRICAL PERSPECTIVE ON CONSUMER BEHAVIOUR
title_full ANALYSIS OF THE USE OF CASHLESS PAYMENT INSTRUMENTS IN THE REPUBLIC OF MOLDOVA: AN EMPIRICAL PERSPECTIVE ON CONSUMER BEHAVIOUR
title_fullStr ANALYSIS OF THE USE OF CASHLESS PAYMENT INSTRUMENTS IN THE REPUBLIC OF MOLDOVA: AN EMPIRICAL PERSPECTIVE ON CONSUMER BEHAVIOUR
title_full_unstemmed ANALYSIS OF THE USE OF CASHLESS PAYMENT INSTRUMENTS IN THE REPUBLIC OF MOLDOVA: AN EMPIRICAL PERSPECTIVE ON CONSUMER BEHAVIOUR
title_short ANALYSIS OF THE USE OF CASHLESS PAYMENT INSTRUMENTS IN THE REPUBLIC OF MOLDOVA: AN EMPIRICAL PERSPECTIVE ON CONSUMER BEHAVIOUR
title_sort analysis of the use of cashless payment instruments in the republic of moldova an empirical perspective on consumer behaviour
topic cashless payments
consumer behaviour
payment technology
digitization
economic development.
url https://irek.ase.md/xmlui/bitstream/handle/123456789/3829/ec_2024_nr4_p49-59.pdf?sequence=1&isAllowed=y
work_keys_str_mv AT doinavrabie analysisoftheuseofcashlesspaymentinstrumentsintherepublicofmoldovaanempiricalperspectiveonconsumerbehaviour