ANALYSIS OF THE USE OF CASHLESS PAYMENT INSTRUMENTS IN THE REPUBLIC OF MOLDOVA: AN EMPIRICAL PERSPECTIVE ON CONSUMER BEHAVIOUR
This study analyses the behaviour of users in the Republic of Moldova regarding the use of cashless payment instruments. Based on a survey of a representative sample of 1,095 people, the paper explores consumer preferences according to demographic variables such as gender, age and income level...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of the Economic Studies of Moldova
2024-12-01
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| Series: | Economica |
| Subjects: | |
| Online Access: | https://irek.ase.md/xmlui/bitstream/handle/123456789/3829/ec_2024_nr4_p49-59.pdf?sequence=1&isAllowed=y |
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| Summary: | This study analyses the behaviour of users
in the Republic of Moldova regarding the use of
cashless payment instruments. Based on a survey
of a representative sample of 1,095 people, the
paper explores consumer preferences according
to demographic variables such as gender, age
and income level. The study highlights the main
barriers and motivations for the adoption of
cashless payments, as well as current trends in
the use of digital payment technologies. The
conclusions suggest that the digitalization of the
payment system in the Republic of Moldova is on
the rise, but challenges persist among older age
groups and those with low incomes. |
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| ISSN: | 1810-9136 |