Research on Dynamic Pricing and Long-Term Profit of Companies under Influence of Word of Mouth

Research on Dynamic Pricing and Long-Term Profit of Companies under Influence of Word of Mouth

Word of mouth (WOM) is crucial in customers’ purchasing decisions and affects companies’ long-term profits. This study examines the long-term trends in companies’ dynamic pricing and profits by using the Hamiltonian function method and dynamic simulation to construct a dynamic equation. It takes int...

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Bibliographic Details
Main Authors: Feiyan Han, Yunchao Guo, Haofei Yu, Bo Li
Format: Article
Language:English
Published: MDPI AG 2024-08-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
word of mouth
dynamic decision making
corporate profit
pricing
Online Access:https://www.mdpi.com/0718-1876/19/3/105
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