E-Service Quality at Livin' by Mandiri Users: The Mediating Role of E-Customer Satifaction on E-Customer Loyalty

Currently, the banking world is competing fiercely to provide the best service to customers, especially in the realm of Mobile Banking. The purpose of this study was to determine the effect of e-service quality on e-customer loyalty through e-customer satisfaction as a mediating variable in m-banki...

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Main Authors: Fitriyah Nurjanah, Ela Anatasya Hutabarat, Lis Tatin Hernidatiatin
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-07-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6964
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author Fitriyah Nurjanah
Ela Anatasya Hutabarat
Lis Tatin Hernidatiatin
author_facet Fitriyah Nurjanah
Ela Anatasya Hutabarat
Lis Tatin Hernidatiatin
author_sort Fitriyah Nurjanah
collection DOAJ
description Currently, the banking world is competing fiercely to provide the best service to customers, especially in the realm of Mobile Banking. The purpose of this study was to determine the effect of e-service quality on e-customer loyalty through e-customer satisfaction as a mediating variable in m-banking users, especially livin' by Mandiri users. This study uses quantitative research methods with sampling techniques using a purposive sampling approach; the samples taken in this research were 400 respondents of livin’ by mandiri users. The data obtained will be processed through Microsoft Excel, and then continued data analysis using Smart-PLS.The results of this study show that e-service quality affects Livin'by Mandiri user e-customer satisfaction, e-service quality affects Livin' by Mandiri user e-customer loyalty, e-customer satisfaction affects Livin'by Mandiri user e-customer loyalty, and e-customer satisfaction mediates the relationship between e-service qualty and the e-customer loyalty of Livin'by Mandiri users.
format Article
id doaj-art-0a3bc290705a4b41b2f6ca277c45fbed
institution OA Journals
issn 2621-606X
language English
publishDate 2025-07-01
publisher Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
record_format Article
series Indonesian Interdisciplinary Journal of Sharia Economics
spelling doaj-art-0a3bc290705a4b41b2f6ca277c45fbed2025-08-20T02:38:59ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-07-018310.31538/iijse.v8i3.6964E-Service Quality at Livin' by Mandiri Users: The Mediating Role of E-Customer Satifaction on E-Customer LoyaltyFitriyah Nurjanah0Ela Anatasya Hutabarat1Lis Tatin Hernidatiatin2Universitas Swadaya Gunung Jati, Cirebon, IndonesiaUniversitas Swadaya Gunung Jati, Cirebon, IndonesiaUniversitas Swadaya Gunung Jati, Cirebon, Indonesia Currently, the banking world is competing fiercely to provide the best service to customers, especially in the realm of Mobile Banking. The purpose of this study was to determine the effect of e-service quality on e-customer loyalty through e-customer satisfaction as a mediating variable in m-banking users, especially livin' by Mandiri users. This study uses quantitative research methods with sampling techniques using a purposive sampling approach; the samples taken in this research were 400 respondents of livin’ by mandiri users. The data obtained will be processed through Microsoft Excel, and then continued data analysis using Smart-PLS.The results of this study show that e-service quality affects Livin'by Mandiri user e-customer satisfaction, e-service quality affects Livin' by Mandiri user e-customer loyalty, e-customer satisfaction affects Livin'by Mandiri user e-customer loyalty, and e-customer satisfaction mediates the relationship between e-service qualty and the e-customer loyalty of Livin'by Mandiri users. https://e-journal.uac.ac.id/index.php/iijse/article/view/6964E Service Quality, E Customer Satisfaction, E Customer Loyalty
spellingShingle Fitriyah Nurjanah
Ela Anatasya Hutabarat
Lis Tatin Hernidatiatin
E-Service Quality at Livin' by Mandiri Users: The Mediating Role of E-Customer Satifaction on E-Customer Loyalty
Indonesian Interdisciplinary Journal of Sharia Economics
E Service Quality, E Customer Satisfaction, E Customer Loyalty
title E-Service Quality at Livin' by Mandiri Users: The Mediating Role of E-Customer Satifaction on E-Customer Loyalty
title_full E-Service Quality at Livin' by Mandiri Users: The Mediating Role of E-Customer Satifaction on E-Customer Loyalty
title_fullStr E-Service Quality at Livin' by Mandiri Users: The Mediating Role of E-Customer Satifaction on E-Customer Loyalty
title_full_unstemmed E-Service Quality at Livin' by Mandiri Users: The Mediating Role of E-Customer Satifaction on E-Customer Loyalty
title_short E-Service Quality at Livin' by Mandiri Users: The Mediating Role of E-Customer Satifaction on E-Customer Loyalty
title_sort e service quality at livin by mandiri users the mediating role of e customer satifaction on e customer loyalty
topic E Service Quality, E Customer Satisfaction, E Customer Loyalty
url https://e-journal.uac.ac.id/index.php/iijse/article/view/6964
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AT listatinhernidatiatin eservicequalityatlivinbymandiriusersthemediatingroleofecustomersatifactiononecustomerloyalty