Unlocking the secrets of business intelligence and analytics in driving brand innovation: insights from an empirical study using SEM and fsQCA
While business intelligence and analytics (BI&A) hold significant potential for enterprise innovation, their role in driving brand innovation remains underexplored. This study aims to analyze the underlying mechanism through which antecedent conditions, including BI&A utilization, knowledge...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2494066 |
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