The Influence of Product Visualization and Customer Reviews on Purchasing Decisions: Muslim Fashion on TikTok Shop Indonesia

The Influence of Product Visualization and Customer Reviews on Purchasing Decisions: Muslim Fashion on TikTok Shop Indonesia

Purpose: The phenomenon of online shopping is becoming increasingly popular today. Clear product information accompanied by attractive photos and videos is a strategy to increase sales. This study aims to determine how product visualization and customer reviews influence purchasing decisions for Mus...

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Bibliographic Details
Main Authors:	Khusnul Fikriyah, Wira Yudha Alam
Format:	Article
Language:	English
Published:	Universitas Islam Negeri Fatmawati Sukarno Bengkulu 2025-03-01
Series:	Al-Intaj
Subjects:	product visualization, customer reviews, purchasing decisions, tiktok shop, online shopping
Online Access:	https://ejournal.uinfasbengkulu.ac.id/index.php/Al-Intaj/article/view/6871
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