Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals

This research investigates if company social-environmental responsibility (SER) is an attraction and retention factor for young professionals in two studies. The first study, an experiment, investigates whether such practices influence the attraction exerted by the company as a prospect employer amo...

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Main Authors: Marcos Cohen, Flávia de Souza Costa Neves Cavazotte, Taissa Mattos da Costa, Karina Cordeiro Silva Ferreira
Format: Article
Language:English
Published: FUCAPE Business School 2017-01-01
Series:BBR: Brazilian Business Review
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=123049109002
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author Marcos Cohen
Flávia de Souza Costa Neves Cavazotte
Taissa Mattos da Costa
Karina Cordeiro Silva Ferreira
author_facet Marcos Cohen
Flávia de Souza Costa Neves Cavazotte
Taissa Mattos da Costa
Karina Cordeiro Silva Ferreira
author_sort Marcos Cohen
collection DOAJ
description This research investigates if company social-environmental responsibility (SER) is an attraction and retention factor for young professionals in two studies. The first study, an experiment, investigates whether such practices influence the attraction exerted by the company as a prospect employer among undergraduate students, considering different wage and professional development conditions. The second study, a survey, investigates the impact of company SER on voluntary turnover among trainees, controlling for individual differences and satisfaction with income, growth and interests. The results suggest that SER is an important element in the attractiveness exercised by companies as they recruit young professionals, and in the retention of trainees, since it is statistically associated with the likelihood of them leaving their companies after disputed selection processes and expensive training programs.
format Article
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institution Kabale University
issn 1807-734X
language English
publishDate 2017-01-01
publisher FUCAPE Business School
record_format Article
series BBR: Brazilian Business Review
spelling doaj-art-09c8a5a49e69450fbb9335f09321eb222025-02-06T23:39:31ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2017-01-011412141Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young ProfessionalsMarcos CohenFlávia de Souza Costa Neves CavazotteTaissa Mattos da CostaKarina Cordeiro Silva FerreiraThis research investigates if company social-environmental responsibility (SER) is an attraction and retention factor for young professionals in two studies. The first study, an experiment, investigates whether such practices influence the attraction exerted by the company as a prospect employer among undergraduate students, considering different wage and professional development conditions. The second study, a survey, investigates the impact of company SER on voluntary turnover among trainees, controlling for individual differences and satisfaction with income, growth and interests. The results suggest that SER is an important element in the attractiveness exercised by companies as they recruit young professionals, and in the retention of trainees, since it is statistically associated with the likelihood of them leaving their companies after disputed selection processes and expensive training programs.http://www.redalyc.org/articulo.oa?id=123049109002socialenvironmental responsibilityattractionrecruitmentretention
spellingShingle Marcos Cohen
Flávia de Souza Costa Neves Cavazotte
Taissa Mattos da Costa
Karina Cordeiro Silva Ferreira
Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals
BBR: Brazilian Business Review
social
environmental responsibility
attraction
recruitment
retention
title Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals
title_full Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals
title_fullStr Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals
title_full_unstemmed Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals
title_short Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals
title_sort corporate social environmental responsibility as an attraction and retention factor for young professionals
topic social
environmental responsibility
attraction
recruitment
retention
url http://www.redalyc.org/articulo.oa?id=123049109002
work_keys_str_mv AT marcoscohen corporatesocialenvironmentalresponsibilityasanattractionandretentionfactorforyoungprofessionals
AT flaviadesouzacostanevescavazotte corporatesocialenvironmentalresponsibilityasanattractionandretentionfactorforyoungprofessionals
AT taissamattosdacosta corporatesocialenvironmentalresponsibilityasanattractionandretentionfactorforyoungprofessionals
AT karinacordeirosilvaferreira corporatesocialenvironmentalresponsibilityasanattractionandretentionfactorforyoungprofessionals