Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals
This research investigates if company social-environmental responsibility (SER) is an attraction and retention factor for young professionals in two studies. The first study, an experiment, investigates whether such practices influence the attraction exerted by the company as a prospect employer amo...
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Format: | Article |
Language: | English |
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FUCAPE Business School
2017-01-01
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Series: | BBR: Brazilian Business Review |
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Online Access: | http://www.redalyc.org/articulo.oa?id=123049109002 |
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author | Marcos Cohen Flávia de Souza Costa Neves Cavazotte Taissa Mattos da Costa Karina Cordeiro Silva Ferreira |
author_facet | Marcos Cohen Flávia de Souza Costa Neves Cavazotte Taissa Mattos da Costa Karina Cordeiro Silva Ferreira |
author_sort | Marcos Cohen |
collection | DOAJ |
description | This research investigates if company social-environmental responsibility (SER) is an attraction and retention factor for young professionals in two studies. The first study, an experiment, investigates whether such practices influence the attraction exerted by the company as a prospect employer among undergraduate students, considering different wage and professional development conditions. The second study, a survey, investigates the impact of company SER on voluntary turnover among trainees, controlling for individual differences and satisfaction with income, growth and interests. The results suggest that SER is an important element in the attractiveness exercised by companies as they recruit young professionals, and in the retention of trainees, since it is statistically associated with the likelihood of them leaving their companies after disputed selection processes and expensive training programs. |
format | Article |
id | doaj-art-09c8a5a49e69450fbb9335f09321eb22 |
institution | Kabale University |
issn | 1807-734X |
language | English |
publishDate | 2017-01-01 |
publisher | FUCAPE Business School |
record_format | Article |
series | BBR: Brazilian Business Review |
spelling | doaj-art-09c8a5a49e69450fbb9335f09321eb222025-02-06T23:39:31ZengFUCAPE Business SchoolBBR: Brazilian Business Review1807-734X2017-01-011412141Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young ProfessionalsMarcos CohenFlávia de Souza Costa Neves CavazotteTaissa Mattos da CostaKarina Cordeiro Silva FerreiraThis research investigates if company social-environmental responsibility (SER) is an attraction and retention factor for young professionals in two studies. The first study, an experiment, investigates whether such practices influence the attraction exerted by the company as a prospect employer among undergraduate students, considering different wage and professional development conditions. The second study, a survey, investigates the impact of company SER on voluntary turnover among trainees, controlling for individual differences and satisfaction with income, growth and interests. The results suggest that SER is an important element in the attractiveness exercised by companies as they recruit young professionals, and in the retention of trainees, since it is statistically associated with the likelihood of them leaving their companies after disputed selection processes and expensive training programs.http://www.redalyc.org/articulo.oa?id=123049109002socialenvironmental responsibilityattractionrecruitmentretention |
spellingShingle | Marcos Cohen Flávia de Souza Costa Neves Cavazotte Taissa Mattos da Costa Karina Cordeiro Silva Ferreira Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals BBR: Brazilian Business Review social environmental responsibility attraction recruitment retention |
title | Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals |
title_full | Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals |
title_fullStr | Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals |
title_full_unstemmed | Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals |
title_short | Corporate Social-Environmental Responsibility as an Attraction and Retention Factor for Young Professionals |
title_sort | corporate social environmental responsibility as an attraction and retention factor for young professionals |
topic | social environmental responsibility attraction recruitment retention |
url | http://www.redalyc.org/articulo.oa?id=123049109002 |
work_keys_str_mv | AT marcoscohen corporatesocialenvironmentalresponsibilityasanattractionandretentionfactorforyoungprofessionals AT flaviadesouzacostanevescavazotte corporatesocialenvironmentalresponsibilityasanattractionandretentionfactorforyoungprofessionals AT taissamattosdacosta corporatesocialenvironmentalresponsibilityasanattractionandretentionfactorforyoungprofessionals AT karinacordeirosilvaferreira corporatesocialenvironmentalresponsibilityasanattractionandretentionfactorforyoungprofessionals |