Analysis of e-customer relationship management BPJS in maintaining customer loyalty
This research aims to investigate the e-CRM strategies employed by BPJS to sustain customer loyalty. A qualitative descriptive method is utilized in this study. Data gathered through interviews and observations conducted at the BPJS. The research framework is informed by Francis Buttle's Custo...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Communications, Universitas Islam Indonesia
2025-04-01
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| Series: | Jurnal Komunikasi |
| Subjects: | |
| Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/25299 |
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