The Construction of a Socialized Service Platform and System for “Internet + Agriculture” in China

The mismatch between supply and demand and inefficient supply in China’s agricultural product market is quite severe, making agricultural supply-side structural reform an important topic and task for rural economic work in China. The successful implementation of agricultural supply-side reform requi...

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Main Authors: Run Tang, Qirui Liu, Ya Ou
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Platforms
Subjects:
Online Access:https://www.mdpi.com/2813-4176/2/4/14
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author Run Tang
Qirui Liu
Ya Ou
author_facet Run Tang
Qirui Liu
Ya Ou
author_sort Run Tang
collection DOAJ
description The mismatch between supply and demand and inefficient supply in China’s agricultural product market is quite severe, making agricultural supply-side structural reform an important topic and task for rural economic work in China. The successful implementation of agricultural supply-side reform requires a comprehensive agricultural social service platform and system to support it. However, the current agricultural social service platform system in China faces issues such as a lack of coordination among service entities and poor information communication, making it difficult to meet the demands of supply-side reform. To address this issue, under the new circumstances of supply-side reform, this paper proposes the idea of reorganizing the agricultural social service platform and system through industrial chain collaboration theory, and applying “internet +” for technological reengineering of the agricultural social service platform system. Based on this, a new agricultural social service platform system architecture is constructed, which includes service entities, service platforms, service content, and operational models. The research findings provide guidance for agricultural product producers, distributors, sellers, and related service entities along the agricultural industry chain on how to use “internet +” for collaborative decision-making. This approach is beneficial for addressing the supply-demand imbalance and low resource allocation efficiency in China’s agricultural product market, thereby advancing the structural reform of China’s agricultural supply side.
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spelling doaj-art-09788cd8489a4f488ece6e67b657326a2025-08-20T03:12:12ZengMDPI AGPlatforms2813-41762024-11-012421122010.3390/platforms2040014The Construction of a Socialized Service Platform and System for “Internet + Agriculture” in ChinaRun Tang0Qirui Liu1Ya Ou2School of Management Science and Engineering, Nanjing University of Finance and Economics, Nanjing 210023, ChinaSchool of Management Science and Engineering, Nanjing University of Finance and Economics, Nanjing 210023, ChinaGraduate School, Nanjing University of Finance and Economics, Nanjing 210023, ChinaThe mismatch between supply and demand and inefficient supply in China’s agricultural product market is quite severe, making agricultural supply-side structural reform an important topic and task for rural economic work in China. The successful implementation of agricultural supply-side reform requires a comprehensive agricultural social service platform and system to support it. However, the current agricultural social service platform system in China faces issues such as a lack of coordination among service entities and poor information communication, making it difficult to meet the demands of supply-side reform. To address this issue, under the new circumstances of supply-side reform, this paper proposes the idea of reorganizing the agricultural social service platform and system through industrial chain collaboration theory, and applying “internet +” for technological reengineering of the agricultural social service platform system. Based on this, a new agricultural social service platform system architecture is constructed, which includes service entities, service platforms, service content, and operational models. The research findings provide guidance for agricultural product producers, distributors, sellers, and related service entities along the agricultural industry chain on how to use “internet +” for collaborative decision-making. This approach is beneficial for addressing the supply-demand imbalance and low resource allocation efficiency in China’s agricultural product market, thereby advancing the structural reform of China’s agricultural supply side.https://www.mdpi.com/2813-4176/2/4/14agriculturesupply-side reforminternet +socialized service
spellingShingle Run Tang
Qirui Liu
Ya Ou
The Construction of a Socialized Service Platform and System for “Internet + Agriculture” in China
Platforms
agriculture
supply-side reform
internet +
socialized service
title The Construction of a Socialized Service Platform and System for “Internet + Agriculture” in China
title_full The Construction of a Socialized Service Platform and System for “Internet + Agriculture” in China
title_fullStr The Construction of a Socialized Service Platform and System for “Internet + Agriculture” in China
title_full_unstemmed The Construction of a Socialized Service Platform and System for “Internet + Agriculture” in China
title_short The Construction of a Socialized Service Platform and System for “Internet + Agriculture” in China
title_sort construction of a socialized service platform and system for internet agriculture in china
topic agriculture
supply-side reform
internet +
socialized service
url https://www.mdpi.com/2813-4176/2/4/14
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