A Study To Develop A Turkish Sentiment Lexicon On Brand Image
In recent years, sentiment analysis has emerged as one of the most useful methods for businesses in order to determine the comments and thoughts of users, to reveal their opinion and emotions about brands. From a methodological perspective, the fact that general lexicons do not adequately represent...
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University Press
2021-12-01
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| Series: | Acta Infologica |
| Subjects: | |
| Online Access: | https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/7470C0EDC53A45EFA6B9B6A0504934CB |
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