IMPROVING THE SALES PROCESS OF THE AUTO DEALER ENTERPRISE: HIDDEN POINTS OF GROWTH
Sales have been considered as a process, which can be described, studied, systematized and, on this basis, to increase its effectiveness. The results of the audit work of the sales department of the dealership have been presented. The problems of telephone conversations of sellers with dealership cu...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2019-11-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1796 |
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| _version_ | 1832541800720498688 |
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| author | E. Kuptsova E. Kuptsova |
| author_facet | E. Kuptsova E. Kuptsova |
| author_sort | E. Kuptsova |
| collection | DOAJ |
| description | Sales have been considered as a process, which can be described, studied, systematized and, on this basis, to increase its effectiveness. The results of the audit work of the sales department of the dealership have been presented. The problems of telephone conversations of sellers with dealership customers and the reasons for refusing to buy a car have been revealed. The control points for incoming phone calls from the marketing department and sales department have been defined. An approach to the development of the sales model of an auto dealer center based on lido generation has been considered. |
| format | Article |
| id | doaj-art-09561f7c5b1343819a70b9eb971df310 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2019-11-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-09561f7c5b1343819a70b9eb971df3102025-02-04T08:28:01ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-11-0101011812310.26425/1816-4277-2019-10-118-1231523IMPROVING THE SALES PROCESS OF THE AUTO DEALER ENTERPRISE: HIDDEN POINTS OF GROWTHE. Kuptsova0E. Kuptsova1Avilon JSCState University of ManagementSales have been considered as a process, which can be described, studied, systematized and, on this basis, to increase its effectiveness. The results of the audit work of the sales department of the dealership have been presented. The problems of telephone conversations of sellers with dealership customers and the reasons for refusing to buy a car have been revealed. The control points for incoming phone calls from the marketing department and sales department have been defined. An approach to the development of the sales model of an auto dealer center based on lido generation has been considered.https://vestnik.guu.ru/jour/article/view/1796car dealersales modelcompetitivenesspassive saleslidogeneration |
| spellingShingle | E. Kuptsova E. Kuptsova IMPROVING THE SALES PROCESS OF THE AUTO DEALER ENTERPRISE: HIDDEN POINTS OF GROWTH Вестник университета car dealer sales model competitiveness passive sales lidogeneration |
| title | IMPROVING THE SALES PROCESS OF THE AUTO DEALER ENTERPRISE: HIDDEN POINTS OF GROWTH |
| title_full | IMPROVING THE SALES PROCESS OF THE AUTO DEALER ENTERPRISE: HIDDEN POINTS OF GROWTH |
| title_fullStr | IMPROVING THE SALES PROCESS OF THE AUTO DEALER ENTERPRISE: HIDDEN POINTS OF GROWTH |
| title_full_unstemmed | IMPROVING THE SALES PROCESS OF THE AUTO DEALER ENTERPRISE: HIDDEN POINTS OF GROWTH |
| title_short | IMPROVING THE SALES PROCESS OF THE AUTO DEALER ENTERPRISE: HIDDEN POINTS OF GROWTH |
| title_sort | improving the sales process of the auto dealer enterprise hidden points of growth |
| topic | car dealer sales model competitiveness passive sales lidogeneration |
| url | https://vestnik.guu.ru/jour/article/view/1796 |
| work_keys_str_mv | AT ekuptsova improvingthesalesprocessoftheautodealerenterprisehiddenpointsofgrowth AT ekuptsova improvingthesalesprocessoftheautodealerenterprisehiddenpointsofgrowth |