Navigating the Digital Marketplace: A Comprehensive Review of E-Commerce Trends, Challenges, and Innovations
Background: Comprehensive exploration of e-commerce landscape; Insights drawn from diverse scholarly sources across disciplines. Objective: Examine key themes, including COVID-19 impact, consumer behavior, business models, regulatory challenges, security, privacy, opportunities, and future trends...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2024-04-01
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| Series: | TIJAB (The International Journal of Applied Business) |
| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/54618 |
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