Artificial intelligence, media and journalism: Between a good servant and a bad master
The increasingly rapid development o f tools and capabilities provided by generative artificial intelligence is influencing media and journalistic practices, with tendencies towards a drastic transformation o f media structures, and even entire media ecosystems. The use o f generative artificial int...
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| Format: | Article |
| Language: | English |
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Communication Direction Institute, Novi Sad & University of Belgrade - Faculty of Political Sciences, Belgrade
2024-01-01
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| Series: | CM. Communication and Media |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2466-541X/2024/2466-541X2455107T.pdf |
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| _version_ | 1832096638944935936 |
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| author | Tomić Boban Bajić Predrag Đ. |
| author_facet | Tomić Boban Bajić Predrag Đ. |
| author_sort | Tomić Boban |
| collection | DOAJ |
| description | The increasingly rapid development o f tools and capabilities provided by generative artificial intelligence is influencing media and journalistic practices, with tendencies towards a drastic transformation o f media structures, and even entire media ecosystems. The use o f generative artificial intelligence tools in media production, as well as in other related professions, can bring significant benefits to the process of data collection, processing, fact-checking, technical refinement o f text, creating headline blocks, and other segments. It can also assist in generating and promoting pre-created authentic journalistic content on social media. However, it is crucial to always keep in mind that behind everything is human input, meaning that artificial intelligence is not the creator o f something entirely new but a processor based on available data and information previously stored by humans in online systems, emphasizing the ongoing essential role o f humans in these processes. On the other hand, there are limitations and potential dangers concerning the infinite possibilities o f misuse o f artificial intelligence, necessitating a more thorough regulatory framework to govern this area. This is not only due to the potential danger o f artificial intelligence surpassing humans but generally to establish order in a new human practice that exceeds previous potentials and capacities. Therefore, it is necessary to address ethical, regulatory, and self-regulatory issues, as well as media literacy. |
| format | Article |
| id | doaj-art-085e46cd0f6e46c3b25f3b6f931ed2e4 |
| institution | Kabale University |
| issn | 2466-541X 2466-5452 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Communication Direction Institute, Novi Sad & University of Belgrade - Faculty of Political Sciences, Belgrade |
| record_format | Article |
| series | CM. Communication and Media |
| spelling | doaj-art-085e46cd0f6e46c3b25f3b6f931ed2e42025-02-05T12:21:17ZengCommunication Direction Institute, Novi Sad & University of Belgrade - Faculty of Political Sciences, BelgradeCM. Communication and Media2466-541X2466-54522024-01-01195510712510.5937/cm19-488112466-541X2455107TArtificial intelligence, media and journalism: Between a good servant and a bad masterTomić Boban0Bajić Predrag Đ.1https://orcid.org/0000-0002-8022-6477Visoka škola za komunikacije, Beograd, SerbiaUniverzitet Union - Nikola Tesla, Fakultet za sport, Beopgrad, SerbiaThe increasingly rapid development o f tools and capabilities provided by generative artificial intelligence is influencing media and journalistic practices, with tendencies towards a drastic transformation o f media structures, and even entire media ecosystems. The use o f generative artificial intelligence tools in media production, as well as in other related professions, can bring significant benefits to the process of data collection, processing, fact-checking, technical refinement o f text, creating headline blocks, and other segments. It can also assist in generating and promoting pre-created authentic journalistic content on social media. However, it is crucial to always keep in mind that behind everything is human input, meaning that artificial intelligence is not the creator o f something entirely new but a processor based on available data and information previously stored by humans in online systems, emphasizing the ongoing essential role o f humans in these processes. On the other hand, there are limitations and potential dangers concerning the infinite possibilities o f misuse o f artificial intelligence, necessitating a more thorough regulatory framework to govern this area. This is not only due to the potential danger o f artificial intelligence surpassing humans but generally to establish order in a new human practice that exceeds previous potentials and capacities. Therefore, it is necessary to address ethical, regulatory, and self-regulatory issues, as well as media literacy.https://scindeks-clanci.ceon.rs/data/pdf/2466-541X/2024/2466-541X2455107T.pdfartificial intelligencenew technologiescommunicologymediajournalismmedia ethicsintellectual propertymedia literacy |
| spellingShingle | Tomić Boban Bajić Predrag Đ. Artificial intelligence, media and journalism: Between a good servant and a bad master CM. Communication and Media artificial intelligence new technologies communicology media journalism media ethics intellectual property media literacy |
| title | Artificial intelligence, media and journalism: Between a good servant and a bad master |
| title_full | Artificial intelligence, media and journalism: Between a good servant and a bad master |
| title_fullStr | Artificial intelligence, media and journalism: Between a good servant and a bad master |
| title_full_unstemmed | Artificial intelligence, media and journalism: Between a good servant and a bad master |
| title_short | Artificial intelligence, media and journalism: Between a good servant and a bad master |
| title_sort | artificial intelligence media and journalism between a good servant and a bad master |
| topic | artificial intelligence new technologies communicology media journalism media ethics intellectual property media literacy |
| url | https://scindeks-clanci.ceon.rs/data/pdf/2466-541X/2024/2466-541X2455107T.pdf |
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