REVOLUTIONIZING LUXURY: THE ROLE OF AI AND MACHINE LEARNING IN ENHANCING MARKETING STRATEGIES WITHIN THE TOURISM AND HOSPITALITY LUXURY SECTORS

REVOLUTIONIZING LUXURY: THE ROLE OF AI AND MACHINE LEARNING IN ENHANCING MARKETING STRATEGIES WITHIN THE TOURISM AND HOSPITALITY LUXURY SECTORS

This investigation aims to explore the profound impact of these technologies on marketing strategies within the luxury tourism and hospitality sectors in Portugal and Spain and to provide a comprehensive analysis of their role in enhancing service delivery and molding consumer behavior. Additional...

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Bibliographic Details
Main Authors: Maria Nascimento CUNHA, Manuel PEREIRA, António CARDOSO, Jorge FIGUEIREDO, Isabel OLIVEIRA
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2024-09-01
Series:Geo Journal of Tourism and Geosites
Subjects:
artificial intelligence
machine learning
marketing
tourism
hospitality
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-3-2024/gtg.55335-1307.pdf
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