Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan
The primary purpose of this study was to explore how food dealers develop methods that facilitate transaction efficiency and how they select the optimal food channels. This study establishes a model according to the impact of transaction cost factors on consumers’ decision-making regarding purchase...
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| Format: | Article |
| Language: | English |
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Wiley
2017-01-01
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| Series: | Journal of Food Quality |
| Online Access: | http://dx.doi.org/10.1155/2017/7264576 |
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| _version_ | 1832566522424328192 |
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| author | Po-Yu Chen |
| author_facet | Po-Yu Chen |
| author_sort | Po-Yu Chen |
| collection | DOAJ |
| description | The primary purpose of this study was to explore how food dealers develop methods that facilitate transaction efficiency and how they select the optimal food channels. This study establishes a model according to the impact of transaction cost factors on consumers’ decision-making regarding purchase of fresh snack foods. Using fresh snack foods in Taiwan as an example, this study employed a fuzzy analytic network process to solve decision-making problems with multiple criteria by comparing the interaction between each transaction cost factor to obtain the factor weightings as well as the weightings of the transaction costs at each decision stage. This study found that food safety assurance and providing sufficient nutrition information were the most essential topics; thus, the optimal choice for snack food producers is to develop retail outlets. This study construction process proposed is innovative and operational, and the results may provide a reference for snack food dealers or microfood enterprises to assist them in developing their food channels. |
| format | Article |
| id | doaj-art-083f5ce0e9bf4587b48455ff90b2e071 |
| institution | Kabale University |
| issn | 0146-9428 1745-4557 |
| language | English |
| publishDate | 2017-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Journal of Food Quality |
| spelling | doaj-art-083f5ce0e9bf4587b48455ff90b2e0712025-02-03T01:03:46ZengWileyJournal of Food Quality0146-94281745-45572017-01-01201710.1155/2017/72645767264576Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in TaiwanPo-Yu Chen0Department of Advertising and Strategic Marketing, Ming Chuan University, No. 250, Sec. 5, Zhong Shan N. Rd., Taipei 111, TaiwanThe primary purpose of this study was to explore how food dealers develop methods that facilitate transaction efficiency and how they select the optimal food channels. This study establishes a model according to the impact of transaction cost factors on consumers’ decision-making regarding purchase of fresh snack foods. Using fresh snack foods in Taiwan as an example, this study employed a fuzzy analytic network process to solve decision-making problems with multiple criteria by comparing the interaction between each transaction cost factor to obtain the factor weightings as well as the weightings of the transaction costs at each decision stage. This study found that food safety assurance and providing sufficient nutrition information were the most essential topics; thus, the optimal choice for snack food producers is to develop retail outlets. This study construction process proposed is innovative and operational, and the results may provide a reference for snack food dealers or microfood enterprises to assist them in developing their food channels.http://dx.doi.org/10.1155/2017/7264576 |
| spellingShingle | Po-Yu Chen Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan Journal of Food Quality |
| title | Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan |
| title_full | Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan |
| title_fullStr | Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan |
| title_full_unstemmed | Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan |
| title_short | Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan |
| title_sort | fresh snack food channel evaluation model for integrating customers perception of transaction costs in taiwan |
| url | http://dx.doi.org/10.1155/2017/7264576 |
| work_keys_str_mv | AT poyuchen freshsnackfoodchannelevaluationmodelforintegratingcustomersperceptionoftransactioncostsintaiwan |