Founder smiles increase investor trust and funding
Abstract Entrepreneurs seeking funding increasingly present themselves to investors for the first time online. In these digital first impressions, some entrepreneurs smile while others do not. We posit that smiling increases investors’ perceptions of trustworthiness and willingness to invest. Throug...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-07-01
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| Series: | Scientific Reports |
| Online Access: | https://doi.org/10.1038/s41598-025-12544-z |
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