The Imaginary-Symbolic Model: Jacques Lacan’s Theory in the Interpretation of Product Meaning in Advertising
The article presents the Imaginary-Symbolic Model – an analytical tool inspired by Jacques Lacan's theory for studying the meanings of products in advertisements. The analysis focuses on the mechanisms that influence consumer desires through the Symbolic, Imaginary, and Real orders, as well as...
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| Format: | Article |
| Language: | English |
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University of Applied Sciences in Bielsko-Biała
2025-06-01
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| Series: | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
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| Online Access: | https://asej.eu/index.php/asej/article/view/859 |
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| Summary: | The article presents the Imaginary-Symbolic Model – an analytical tool inspired by Jacques Lacan's theory for studying the meanings of products in advertisements. The analysis focuses on the mechanisms that influence consumer desires through the Symbolic, Imaginary, and Real orders, as well as the strategic embodiment of the so-called “object petit a”.
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| ISSN: | 2543-9103 2543-411X |