The Impact of Big Data on Online Purchase Behavior: Influencing Factors and Interrelationships in Thailand’s Digital Economy
This research investigates how big data influences online purchasing behavior and identifies the key factors shaping consumer decisions in Thailand. Utilizing a quantitative approach, data were initially gathered from 760 Thai participants through convenience sampling. After a data cleaning process,...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2025-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/hbe2/6678231 |
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