SERVQUAL METHOD IN ASSESSING THE QUALITY OF RURAL TOURISM SERVICES
The main supply factors at the rural tourism services market (on the example of rural tourism households of the Transcarpathian region of Ukraine) are characterized. The SERVQUAL method has been modified taking into account the usage of certain elements and assessment principles of the most importan...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2020-01-01
|
| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.20_4/Art37.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849334221576863744 |
|---|---|
| author | Nazar KUDLA Yuriy MYRONOV |
| author_facet | Nazar KUDLA Yuriy MYRONOV |
| author_sort | Nazar KUDLA |
| collection | DOAJ |
| description | The main supply factors at the rural tourism services market (on the example of rural tourism households of the Transcarpathian region of Ukraine) are characterized. The SERVQUAL method has been modified taking into account the usage of certain elements and assessment principles of the most important criteria for the rural agritourism services quality. A marketing research of the proposed rural tourism products with a comparison of the expected and perceived quality of the tourist product was conducted. The rural tourism services quality assessment depends primarily on the personal perception of tourists during their stay at rural tourism households and is assessed through the prism of hospitality, competence, propensity to provide qualitative tourist services, family atmosphere, obscenity with tourists' needs and ability to meet safety and security, willingness to respond to guests’ complaints. |
| format | Article |
| id | doaj-art-0790ca0f341f4b4bb90f149b1fb70dba |
| institution | Kabale University |
| issn | 2284-7995 2285-3952 |
| language | English |
| publishDate | 2020-01-01 |
| publisher | University of Agricultural Sciences and Veterinary Medicine, Bucharest |
| record_format | Article |
| series | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| spelling | doaj-art-0790ca0f341f4b4bb90f149b1fb70dba2025-08-20T03:45:39ZengUniversity of Agricultural Sciences and Veterinary Medicine, BucharestScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development2284-79952285-39522020-01-012043073121585SERVQUAL METHOD IN ASSESSING THE QUALITY OF RURAL TOURISM SERVICESNazar KUDLAYuriy MYRONOVThe main supply factors at the rural tourism services market (on the example of rural tourism households of the Transcarpathian region of Ukraine) are characterized. The SERVQUAL method has been modified taking into account the usage of certain elements and assessment principles of the most important criteria for the rural agritourism services quality. A marketing research of the proposed rural tourism products with a comparison of the expected and perceived quality of the tourist product was conducted. The rural tourism services quality assessment depends primarily on the personal perception of tourists during their stay at rural tourism households and is assessed through the prism of hospitality, competence, propensity to provide qualitative tourist services, family atmosphere, obscenity with tourists' needs and ability to meet safety and security, willingness to respond to guests’ complaints.https://managementjournal.usamv.ro/pdf/vol.20_4/Art37.pdf |
| spellingShingle | Nazar KUDLA Yuriy MYRONOV SERVQUAL METHOD IN ASSESSING THE QUALITY OF RURAL TOURISM SERVICES Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| title | SERVQUAL METHOD IN ASSESSING THE QUALITY OF RURAL TOURISM SERVICES |
| title_full | SERVQUAL METHOD IN ASSESSING THE QUALITY OF RURAL TOURISM SERVICES |
| title_fullStr | SERVQUAL METHOD IN ASSESSING THE QUALITY OF RURAL TOURISM SERVICES |
| title_full_unstemmed | SERVQUAL METHOD IN ASSESSING THE QUALITY OF RURAL TOURISM SERVICES |
| title_short | SERVQUAL METHOD IN ASSESSING THE QUALITY OF RURAL TOURISM SERVICES |
| title_sort | servqual method in assessing the quality of rural tourism services |
| url | https://managementjournal.usamv.ro/pdf/vol.20_4/Art37.pdf |
| work_keys_str_mv | AT nazarkudla servqualmethodinassessingthequalityofruraltourismservices AT yuriymyronov servqualmethodinassessingthequalityofruraltourismservices |