Serbian producers and CE marking

This paper aims to solve the managerial dilemma and answer the question: Should we engage in the process of reaching the CE mark for products? The advantages of the CE mark are the following: all technical barriers concerning export are eliminated, there is the possibility of achieving good competit...

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Bibliographic Details
Main Authors: Anđelić Slavica, Mladenović Vesna, Trišić Marko
Format: Article
Language:English
Published: Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac 2017-01-01
Series:Trendovi u Poslovanju
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Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2017/2334-816X1702047A.pdf
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Summary:This paper aims to solve the managerial dilemma and answer the question: Should we engage in the process of reaching the CE mark for products? The advantages of the CE mark are the following: all technical barriers concerning export are eliminated, there is the possibility of achieving good competitiveness in the foreign market, if the product is of high quality, there is a possibility of equal cooperation with foreign companies, greater competitiveness and the domestic market are ensured. Difficulties: confronting with a complete and consistent assessment of compliance of all product performances - the 'moment of truth', the compliance assessment costs (may be high, thus increasing product on costs), inclusion of foreign notified body (price, language of correspondence).
ISSN:2334-816X
2334-8356